Lead digital strategy and marketing programs across our omni channel partners, with concentration on Amazon and Chewy.com from budget development, management of internal, customer and agency resources to analytics. Build and develop content strategy across all brands, including integration with Salsify. Business lead for ratings and reviews.

Business services and consulting to improve Amazon presence and grow revenue & increase market dominance. Research, product set up, Amazon system navigation, Content, Brand stores, SEO & product optimization, Advertising management, Brand Registry, Business reporting. #sellercentral

• Developed eCommerce team Marketing strategy, execution & integration into Kellogg North America.• Pioneered first ever Finance P/L for eCommerce within Kellogg, working with cross-functional teams.• Eliminated consistent inventory shortages by restructuring forecasting process for ecommerce, collaborating with Finance and business planning.• Partnered with Creative Directors and Strategists to develop multi-channel campaigns that delivered against a total eCommerce goal of $50M.• Negotiated with key agency partners on scope of work.• Leveraged strategic market analysis and consumer insight to drive accelerated growth of new eCommerce packs during Prime Day that resulted in 124% increase in sales and acceleration of search ranking for being picked up within the fastest growing search items of the day.• Championed first ever movie partnership promotion for Amazon Fresh, bringing our brick & mortar focused promotion to life online, resulting in a 37% increase in sales for Eggo, jumpstarting it to be the top brand in sales for Kellogg, with 35% of customers being new to brand. • Integrated ecommerce Email marketing inclusion through corporate CRM efforts, resulting in 228% increase in traffic to Amazon and Walmart.• Established as Best Practices resource lead for Omni-channel eCommerce team (including Walmart & Kroger); presented Shopper Marketing US learnings to Global Kellogg team.• Collaborated on Kellogg’s digital shelf and syndication development, using my Amazon experience to shape how we win online.• Improved Marketing ROI from $.21 to $2.50, by developing cooperative relationships with key leaders that resulted in a significant change in how Kellogg approached Online eCommerce marketing.• Advanced ROI measurement tool for Amazon spending by educating internal stakeholders and providing data analysis showing expanded metrics in new to brand, category share, loyalty and offline attribution, which is more consistent with eCommerce.

Lead on premium CPG clients where I worked closely with them to expand their ecommerce strategy on Amazon, developing marketing and advertising strategies aimed at building their brands and driving sales.• Consistent revenue producer in the Midwest, driving YOY growth across HP, Newell, US Cellular, Allstate and Nintendo.• Developed new business and scaled the CPG vertical at Amazon, driving YOY revenue growth across Kellogg’s, Purina, Energizer, PepsiCo, AB InBev, Hershey’s, Kraft and Kimberly Clark.• Collaborated with my CPG partners to understand their business problems, holistically delivery solutions that help solved ecommerce challenges across assortment, pricing, innovations, channel optimization and supply chain. • Provided consultative and educational guidance to Fortune 100 Senior Executives on Amazon’s eCommerce best practices & insights.• Advanced the Kimberly Clark partnership with Amazon while negotiating and securing escalating upfront terms for 4 years straight. • Improved Kimberly Clark’s business YOY by partnering with key senior leaders at KC, providing industry and category insights, developing eCommerce strategy and supporting ongoing business goals across multiple Amazon platforms, including Mobile, Audience Buying and Search.• Played key leadership role at CES each year, meeting with Kimberly Clark executives and Agency leads to assess market opportunities and building go-to-market strategy

Account Executive for Emerging Brands and Strategic Accounts – Detroit• Drove revenue across multiple accounts leveraging cross-platform solutions across MSN.com, Xbox, Massive, MSN Mobile, Live Search, partner properties (MSNBC, Fox Sports, Digg.com) and the Microsoft Media ad network.* Consistently surpassed sales quota

Served as day to day client contact on accounts including Ford, Chrysler, Quicken Loans, U.S. Navy, USPS, American Heart Association, The UPS Store, KAO Brands and PNC Bank. Worked side by side with Account Executives to build proposals and create marketing collateral. Provided solutions to advertisers across online display, gaming solutions, Search and mobile. Built incremental revenue. Top leader in AM organization, trained new hires and responsible for speaking roles at events.

• Supported and assisted sales representative in new acquisitions including the RFP and presentation process.• Presented additional revenue generating opportunities through market research, legislative activity and client visits.• Communicated regularly with company’s largest clients.• Managed project/process from sell to close.• Involvement and exclusive knowledge in company’s computer interface system that was necessary in every major acquisition.• Part of pitch team (including CEO and VP of company) that won the business for the largest government contract.• Increased revenue on 5 major accounts due to new product recommendation. Clients included: Flagstar Bank, First Hawaiian Bank, Bank of Hawaii, Standard Federal Bank, TCF Bank.• Part of sales team that presented at major industry events. • Awarded “Quality of Service” from president for dedication, service and sales acknowledgement.• Trained all new customer service employees.