* Responsible for all inbound buyer inquiries for seller campaigns, listings, and general franchising.* Create and execute buyer marketing campaigns across all funnels.* Created questionnaires and assessments to assess buyer qualifications, interests, skills, and goals.* Qualify prospective franchise buyers and consult them on if, what, and how to buy.* Research franchise opportunities for buyers and make recommendations / introductions on their behalf.* Manage the buyer's journey and support them as needed through the franchise buying process.* Identify needs and problems; seek and implement solutions through process change, resource deployment, or technology/automation.

* Developed the Marketing Services programs for franchise sellers, namely the Listing Services and Marketing Pre-Qualification Service. * Maintain and update the processes, technologies, tools, and SOPs for seller Marketing Services.* Oversee content creation team to ensure that each seller gets quality listings and marketing materials. * Oversee the team responsible for buyer lead flow and pre-qualification process to ensure sellers get pre-qualified informed buyer leads.* Create and deliver marketing campaign performance reports to sellers to ensure optimal results.* Actively manage all seller campaigns based on performance indicators for each.* Manage the termination and off-boarding process with each seller.* Identify needs and problems; seek and implement solutions, human resources, or technologies.