Led franchisees in 11 states in the development of local marketing and communications strategies designed to leverage national campaigns to support their small businesses. Consulted, collaborated and improved execution of strategies to drive local new client growth and revenue.• Collaborated with Franchise General Managers and Regional Director to ensure national programs were executed at the local level, and best in class local programs were leveraged to build new client growth.

Cross-functional development of operational processes and strategies to provide messaging and key functional support to franchisees. Ensure measurements for support strategies are consistent with H&R Block’s Vision and Values. • Led development and execution of franchise support tools, including Franchisee Forum and the Franchise Knowledge Base. Ensured voice of the franchise community is reflected in these efforts.• Facilitated rollout of a proactive support model for the field/franchise community in tax season 2013. Identified and executed comprehensive quality measures aligned with corporate Net Promoter scoring.

Senior team lead accountable for development of processes, client strategy and team resources to support market targets and segmentation, analytics and demand generation campaigns for Integrated Marketing Services firm. Work with Sales, CRM, IT and Operations to ensure successful launch of programs for high-profile technology clients from Motorola to Cisco to NaviNet. Responsible for campaign management strategies, assessing performance and retaining clients. Oversaw period of significant growth, leading to the buyout of Protocol IMS Division by Harland Clarke in 2010. Returned to Protocol Global Services in November of 2010 in a senior-level consultant role, focused on developing innovative and industry leading client service strategies, processes and revenue-driving products.

Start-up role focused on the development and launch of Global BPO’s first comprehensive marketing services product offering including enabling technologies, analytics and CRM products. Responsible for product design, marketing and sales strategies to new and existing clients in the agriculture and animal health industries.

General Management and P&L responsibility for sales channel, marketing and product development activities for key internet alliance between Sprint, Embarq and EarthLink. Responsible for portal development, promotional and strategic campaign management for EarthLink branded and co-branded products within partner and internal channels. Monitor and maximize $30MM business line performance and develop partnership to drive additional revenue streams.