Vice President Marketing, Business Development And Talent Acquisition
Greater Chicago Area
Member of team that helped grow business from startup to acquisition; 100’s of global clients; up to $10 million in annual revenue. Began as a consultant and evolved to managing human resources and full-cycle recruiting, marketing and business development teams. Worked with senior management, sales teams to sell consulting and product solutions and coordinated sales efforts. Managed brand value proposition. Executed targeted, customer-centric, digital and traditional marketing, advertising, and promotional strategies and plans Optimized sales strategies and processes; trained and motivated teams to identify leads and qualify prospects; managed channel sales outreach, revenue forecasting and proposal writing. Oversaw management of market research, including managing process, corporate panels and partner relationships. Planned and managed 100's of events (virtual and live). Spoke at local, regional, and national Treasury Management Association conferences. Highlights: • . Built robust sales pipelines by optimizing sales and marketing processes and connecting with decision makers. • . Bolstered brand awareness; managed LinkedIn groups with 1.5+ million members; produced Treasury Strategies’ Quarterly Cash Briefing webinar with C-Suite panels, averaging 300 registrations.• Conducted 100's of meetings annually to establish trusted relationships to accelerate and sustain business growth.• . Managed client relationships and ensured satisfaction by anticipating needs, consulting and cross-selling; resolved internal and cross-functional issues quickly and smoothly.• . Developed sales pipeline funnel structure and methodology to support metrics and dashboards for status tracking, and as input to sales forecasts and measuring marketing and sales effectiveness.• Provided leadership, coaching and mentoring; conducted training on communications, technology and project management. .
