Directed lead gen marketing for all revenue cycle management (RCM) and practice management services and software solutions for the ambulatory division. Delivered content driven inbound and outbound marketing. Successfully developed and executed targeted campaigns and valuable, relevant, and consistent content to attract and retain leads — and, ultimately, drive sales.

Managed the marketing and customer facing messaging worldwide within the pharmaceutical & chemical markets for several of our key products & develop strategies for successfully introducing new products and services to the market.

Developed and executed global marketing plans for the pharmaceutical and chemical division of Thomson Scientific. Key accomplishments include: The marketing launch of the Thomson Message Mapping System, development of a trial support program, design and implementation of the customer loyalty program, the execution of product road shows across North America as well as key customer focused activities like customer forums, panels and meetings.

As a member of the strategic sales and marketing team focused on the Asia-Pacific region, I worked with international teams focused on the academic market to develop regional marketing programs. I successfully coordinated targeted campaigns in 5 different languages resulting in the acquisition of new customers,Through advertising, exhibitions, events and customer forums, I supported sales to achieve record sales growth in both China and Australia – all under the constraints of a limited budget. Also planned and execuded the annual sales meeting for Asia sales and all their contracted agents in Japan, China, Singapore, Australia, Hong Kong, India, and Korea.

Responsible for the development and execution of e-marketing programs for all key affiliate partners. Reported to the VP of Business Development and was responsible for growing affiliate relations and making these relationships profitable

Supported marketing and sales efforts in promoting CME conferences to high level Healthcare professionals