Jill Strathdee Email & Phone Number

Abington, Ma, Us

Boston, Massachusetts, United States

• Responsible for managing all aspects of the NFPA online catalog. Achieved $26.5 million in sales in 2021.• Create and maintain all E-Commerce product pages, training registration pages, and online catalog promotional landing pages using html and CSS in a content management system (CMS).• Collaborate with Marketing, Product Development, Training Managers, Production and Fulfillment to schedule, create, launch, and maintain all online product and promotional landing pages.• Serve as lead liaison with IT/Web Development team to recommend or enhance new online catalog features and functionality.• Documents and helps diagnose website and/or CMS bugs.• Serve as online catalog subject matter expert for marketing, product development, and other business units by documenting the online catalog’s CMS capabilities and limitations.• Write the metadata (search keywords and meta description) for each product/training page by leveraging insights of Website Marketing Manager, Paid Search Marketing Manager and Digital Copywriter.• Serve as the point person for online catalog analytics and issues a monthly report on a variety of sales and marketing metrics using Google Analytics and internal sales reports. Achieved a 5.35% conversion rate in 2021.• Edit as needed, upload and tag all images using SEO best practices.

• Created new E-Commerce product and training registration pages using HTML and CSS, and wrote the metadata for all pages using SEO best practices.• Provided day-to-day maintenance of the site; including troubleshooting and effectively resolving content issues which arose quickly.• Built, tested, and deployed online promotional landing pages for the ecommerce site with Marketing’s direction.• Assured consistency and standardization among product and training pages to reinforce branding standards and meet marketing objectives.• Created and/or revised digital product images using Photoshop; uploaded and tagged all images using SEO best practices.• Served as a conduit between the Customer Support Center and internal stakeholders across various departments in the organization.• Built, revised, and maintained NFPA product listings in amazon.com’s CMS.

• Built online content for college courses, including (HTML) text, images, videos, audio clips, interactive quizzes, and student assessments, using the WPS content management system.• Created and edited web content for the various platforms on which online media products are released and published, and also tested the code and links to all of the assets for proper functionality.

• Collaborated with the marketing group to implement and ensure timely production of new content and content edits to Iron Mountain’s 31 global web sites in various languages.

• Created logos, banners, custom t-shirt designs, wall advertisements for a local gym, and designed web templates for local businesses.

• Prepared and managed schedules for approximately 30 books per year, as well as 79 journal issues per year, coordinating and managing every aspect of the production process. i.e. copyediting, indexing, composition, author and editor proofs, covers, and printing.• Collaborated extensively with authors, vendors, and editors internally, externally, and globally in order to keep projects on schedule, while simultaneously ensuring quality was maintained during each phase of production.• Leveraged a Springer proprietary CMS in all stages of production.

Bachelor Of Science, Management Communication And Public Relations

Master Certificate, Graphic And Web Design