Jill Streier Email & Phone Number

United States

St Paul, Minnesota / Remote

Responsible for Master Product data merger activities between White Cap & CSG. Built and manage a team of 6 data analysts and 3 Sr. Data Analysts to design and execute a repeatable merger process. Develop training program for all Master Product intake & execution.Documentation development including SOPs, Run Books & PPT presentations. Working cross.

Saint Paul, MN

• Responsible for ensuring accuracy of SKU attributes in the company Product Information Management (PIM) for Construction Supply Group (CSG). CSG is a leading distributor of specialty construction materials in the US.
• Created rule set & manage internal search best practices.
• Responsible for standing up the PIM system & developing standard operating procedures (SOP) for Master Data Management and daily operations.
• Combined and converted legacy product information from operating companies to new PIM software.
• Lead a small team of individuals who assisted in identifying business requirements, functional design, testing, and training for the launch of the PIM.
• Responsible for ensuring accuracy of product attributes and content for all CSG business units.

Saint Paul, MN

• Develop strategies and tactics for acquisition channels: Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Email.
• Develop strategies and tactics for B2B growth via ecommerce platform on-boarding, and omni-channel segmentation.
• Execute SEM strategies: media buying, optimization, keyword research, tracking and geo-targeting.
• Manage SEO vendor relationship, and review and implement SEO suggestions.
• Team subject matter expert (SME) on SEM, SEO, and the ecommerce Platform.
• Create, develop, and deliver ecommerce and marketing strategies to senior executive management.

Saint Paul, Minnesota

• Identify risks and collaborate with the multi-department project team to mitigate project risks.
• Oversee both the re-branding initiatives and technical development of brockwhite.com.
• Collaborate and build relationships at all levels of an organization including the sales teams, strategy team, executive teams, and IT.
• Coordinate vendor and internal teams and assure launch of ecommerce website: launched January of 2016.
• Trained in ecommerce support personal.
• Developed training materials and SOPs for the ecommerce site and customer onboarding.

Madison, Wisconsin Area

• Supporting Residential Retrofit and Direct Install Programs in Wisconsin by:
• Developing and Maintaining Marketing Strategies
• Content Planning
• Project Management
• SEM
• Display Advertising

Arcadia, WI

• Created and managed digital marketing strategies to develop awareness, build loyalty, drive sales, and foot & web traffic for a $4B privately held manufacturer and retailer. Indirectly lead a team of 14 in strategy and.
• Increased email acquisitions by 60%
• Unique visitors on website increased by 26.6% in 2013
• Increased Facebook likes by 53% in 2013
• Developed and lead strategy
• Budget pacing for digital marketing efforts

Arcadia, WI

• Successfully translated subject matter into concrete design for print advertisements, newsletters, promotional materials, and sales collateral.
• Provided creative concepts
• Translated brand strategy
• Developed training process
• Trained new hires on department and brand standards
• Supported marketing campaigns