Jill Streier Email & Phone Number

United States

St Paul, Minnesota / Remote

Responsible for Master Product data merger activities between White Cap & CSG. Built and manage a team of 6 data analysts and 3 Sr. Data Analysts to design and execute a repeatable merger process. Develop training program for all Master Product intake & execution.Documentation development including SOPs, Run Books & PPT presentations. Working cross functionally to assure stakeholders are supported and involved throughout the process.

Saint Paul, Mn

Responsible for ensuring accuracy of SKU attributes in the company Product Information Management (PIM) for Construction Supply Group (CSG). CSG is a leading distributor of specialty construction materials in the US and Canada. With 87 branches, over 1,100 associates and 6 operating companies (including Brock White). • Created rule set & manage internal search best practices.• Responsible for standing up the PIM system & developing standard operating procedures (SOP) for Master Data Management and daily operations.• Combined and converted legacy product information from operating companies to new PIM software.• Lead a small team of individuals who assisted in identifying business requirements, functional design, testing, and training for the launch of the PIM.• Responsible for ensuring accuracy of product attributes and content for all CSG business units.• Perform testing and data process implementation.• Implemented PIM software and merger of 5 companies into PIM to feed newly centralized ERP system.• Built & lead a small team to manage the daily PIM operations.• Collaborate with Procurement to evaluate, upload and manage all essential SKU and vendor information; with IT team to further develop business PIM; with the E-Commerce team to ensure item data development drives positive customer experience.• Manage internal product taxonomy.

Saint Paul, Mn

• Develop strategies and tactics for acquisition channels: Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Email. • Develop strategies and tactics for B2B growth via ecommerce platform on-boarding, and omni-channel segmentation. • Execute SEM strategies: media buying, optimization, keyword research, tracking and geo-targeting. • Manage SEO vendor relationship, and review and implement SEO suggestions. • Team subject matter expert (SME) on SEM, SEO, and the ecommerce Platform. • Create, develop, and deliver ecommerce and marketing strategies to senior executive management. • Define and manage scope, budget, timeline, and resource requirements for digital marketing channels. • Manage, optimize and report on online campaigns and digital acquisition channels.• Define audience targeting and campaign set-up across online channels internationally. • Presentation development for reporting, external and internal customer programs, and ecommerce training.• Investigate and compare marketing automation technologies. • Mentor to junior staff.

Saint Paul, Minnesota

• Identify risks and collaborate with the multi-department project team to mitigate project risks. • Oversee both the re-branding initiatives and technical development of brockwhite.com. • Collaborate and build relationships at all levels of an organization including the sales teams, strategy team, executive teams, and IT.• Coordinate vendor and internal teams and assure launch of ecommerce website: launched January of 2016. • Trained in ecommerce support personal. • Developed training materials and SOPs for the ecommerce site and customer onboarding.

Madison, Wisconsin Area

Supporting Residential Retrofit and Direct Install Programs in Wisconsin by: • Developing and Maintaining Marketing Strategies • Content Planning• Project Management • SEM • Display Advertising • Creative Design Direction • Presentation Development• Email Marketing• Lead Generation • Direct Mail• Event Planning

Arcadia, Wi

Created and managed digital marketing strategies to develop awareness, build loyalty, drive sales, and foot & web traffic for a $4B privately held manufacturer and retailer. Indirectly lead a team of 14 in strategy and creative direction, held numerous training sessions for B2B customers, and effectively directed vendor partners on vision, timelines, and project management. Continuously improving email, social media, and display advertising campaigns with A/B testing, keeping abreast of current trends, and investigating new and improved ways to drive business based on data knowledge. Assisted eCommerce and web teams by creating an email profile center and launching an email sign-up overlay on the website. Manage vendor relationships in social media, email, display advertising, SEM, and SEO.• Increased email acquisitions by 60% • Unique visitors on website increased by 26.6% in 2013• Increased Facebook likes by 53% in 2013• Developed and lead strategy • Budget pacing for digital marketing efforts• Created and manage CMS training program• Manage and implement social media and email marketing strategy• Create digital creative briefs to align branding across channels• Created and hosted B2B training on social media best practices, in-store activation programs, and CMS programs• Assist team in other marketing efforts: print and broadcast • Manage and uphold brand standards• B2B and B2C customer service

Arcadia, Wi

Successfully translated subject matter into concrete design for print advertisements, newsletters, promotional materials, and sales collateral.• Provided creative concepts• Translated brand strategy• Developed training process• Trained new hires on department and brand standards• Supported marketing campaigns