Agency Marketing Director
CurrentProvide strategic marketing direction to firm and over 200 financial advisors throughout New England. Created initiatives to brand the firm and support financial advisors.● Provide marketing resources that align financial advisors with firm goals to help grow their business and achieve industry success● Lead corporate initiative to refresh and strengthen brand image● Oversee design of marketing and e-marketing materials on a range of projects ensuring uniformity in the brand language● Develop the strategy and execution plan to overhaul the corporate website and intranet site● Oversee project development from concept to completion for all creative work ensuring deadlines were met● Manage formal public relations program resulting in increased publicity● Key team member involved in various successful competitor acquisitions● Plan, arrange, and organize corporate meetings and events● Create, plan and host annual VIP Business Event with more than 250 guests in attendance● Key member of management team helping to strategize, create and implement marketing programs for increased advisor activity and productivity● Initiate and drive prospect and client campaigns to generate new business● Orchestrate training for marketing techniques, technology and presentation skills● Responsible for all forms of firm promotion ranging from tradeshows and seminars, website development, media advertising, client correspondence and special events● Liaison between firm and corporate marketing departments● Propose marketing plans for each individual advisor● Track and measure return of investment on marketing initiatives● Help write and develop the firm website and corporate brochure● Promote and develop strategic alliances with business partners● Liaison to local and corporate Compliance departmentswww.baystatefinancial.com