Actively promote EMC (Electronic and Mechanical Components) products and communicate strategies through Omron’s corporate locations of our catalog and electronic distribution partners. To do this effectively, this involves working with many different teams at Omron Electronic Components including the Product Marketing Department to develop product pricing strategies and implementation of product specific marketing campaigns. I enjoy developing co-op marketing collateral for products with the Omron Marcom department as well as the Marcom departments of our distributors. I also strive to gather and utilize market data via our distributors to gain competitive advantages.

•Responsible for all the marketing and communication actions for 5 brands of CST for North America including Crouzet •Develop and execute annual strategic marketing and communication plans and budgets for North America for each of the brands•Conduct market research to identify key target markets and strategic product placement •Achieve brand awareness and increase in SEO through implementing new website design, content creation, keyword identification, managing social media campaigns, and link building with external partner websites•Create new product launches and promote through press releases, media kits, and email marketing campaigns •Collaborate with other brands of CST as part of a communication team that shares best practices to generate new synergies throughout the company

•Manage distributor relationships to reach company goal of growing product offerings 50% with our top 5 partners in 2012-2013 through ensuring they have adequate stock levels, proper storefront representation, and website landing pages to support the market conditions•Conduct distributor trainings to increase product and market knowledge and differentiation from competitors•Development of marketing materials such as brochures, presentations, press releases and videos to promote the key target markets and products through the identified proper channels •Trade show coordination and execution including all the planning, budgeting, logistics, setup, meetings and entertainment •Establish sales prospects for the North America sales team to achieve goal of 25% sales growth in 2012-2013•Process all monthly sales, commission and shipment reports for revenue tracking and analysis

I was responsible for the member services for the Georgia Alliance. I assisted members in purchasing tickets to events, and coordinated the tickets for all of the events. I also assisted members with reservations and meetings at reciprocal clubs. I handled the monthly magazine including the content, advertising, and editing. Keeping the website up to date, sorting out billing issues and inquiries, administrating all new member and resign paperwork, and managing the reciprocal clubs program were just a few of my other responsibilities. I also helped in the marketing and sales efforts, and making sure our clubs had all of the information they needed in order to promote the Georgia Alliance.

I assisted the product manager in reviewing materials for our different programs, formed and maintained relationships with our vendors, category managed our products for all of our accounts, oversaw and coordinated all activities in our technology merchandising system, and managed inventory levels and order process.