Jill Wedel Email and Phone Number

Formulated strategies to approach and develop targets and market segments. Developed action plans based on those strategies to drive profitable expansion with a focus on re-engaging with dormant accounts, while growing new business. Secured pivotal contracts with some of the nation’s top producing refineries and chemical plants. Demonstrated expertise in driving lead generation and business development through targeted prospecting, rigorous qualification processes, persuasive influencing techniques, and successful conversion strategies, resulting in the acquisition of new business opportunities.

Led team of BDRs in designing, developing and executing growth strategies to increase brand awareness for a boutique marketing agency resulting in an increase in revenue. Defined customer segments that supported outreach strategies and delivery of targeted net new logos. Analyzed market trends, identified competitive threats, and developed strategies to stay ahead of the competition. Successfully generated new business opportunities by proactively reaching out to prospects through strategic outreach efforts.

A key team member responsible for growing commercial landscape maintenance and all aspects of outside sales including relationship targeting, prospecting, sales opportunities development, conversions and revenue growth, aligning all efforts with Merit’s defined sales strategy and client verticals.

Drove new sales opportunities through innovative campaigns and events. Established and cultivated business relationships with both existing and prospective clients within the CRE industry. Conducted regular check-ins to gain insights into their evolving needs and offered tailored solutions to address them effectively. Built and maintained a professional network; represented the company at networking functions and industry associations to include AAFAME, BOMA, AGC, IFMA and IIBEC; planned and executed industry events.

Propelled the company's growth by spearheading innovative campaigns and events to generate new sales opportunities within the CRE industry. Qualified inbound leads, prioritized opportunities and mobilized the appropriate internal resources to help accelerate sales cycle. Nurtured prospects and clients through various communication efforts and events. Established rapport and built strong relationships with all levels of stakeholders. Planned, executed and managed all industry events. Represented the company at networking functions to include AAFAME, BOMA, IFMA, AGC, IIBEC and TAHFM. Served on AAFAME Board of Directors, Chaired AAFAME Adventure Fest, Chaired BOMA’s Community Outreach Committee.

Implemented marketing strategies that supported a sustainable competitive advantage and further positioned the company as a roofing and waterproofing expert. Wrote and edited copy for marketing collateral, quarterly newsletter, website and social media. Created a social media strategy that built brand awareness, attracted customers and shaped public conversations and perceptions regarding company. Assisted with the redesign and launch of a fresh and user-friendly website, that increased the company’s credibility and lead generation. Submitted RFP’s, RFQ’s; checked bid sites routinely and made recommendations on projects to bid. Collected information from project management team on completed projects and submitted award packages. Won awards for project submission to include five for the Driskill Hotel Restoration Project. Planned and attended industry events in BOMA, AAFAME, IIBEC and AGC.

Executed marketing and business development initiatives for a boutique marketing and communications agency. Contributed to the development and implementation of public relations strategies for a broad client-base in technology, food and beverage, retail, real estate and wellness. Championed and catalyzed business development initiatives for the agency, culminating in the establishment of a robust and sustainable revenue stream. Developed and nurtured positive relationships with clients through regular communication, proactively reached out to clients to understand their needs, concerns, and expectations. Crafted and revised content for marketing collateral, email marketing, blog, website, and social media platforms.

Provided comprehensive support to the Membership and Certification Director at a membership-based non-profit dedicated to offering resources to child nutrition employees. Organized and implemented regional continuing education classes and developed training programs for school food service industry professionals throughout Texas. Administered the TASN Membership and Certification database; reviewed applications and proposals, recorded service entries, executed a broad range of reports for Executive Director to assist in determining future business strategies. Facilitated discussions and delivered presentations at TASN seminars, trainings, and meetings on child nutrition programs. Played a key role in the planning, creation, and distribution of TASN quarterly publication that was recognized with a Platinum and Gold award from MarCom Awards. Co-managed the Exhibit Hall at the TASN Annual Conference which hosts 1,200+ school food service vendors.