Jillynes Lessa Email & Phone Number

Greater Atlanta Area

At ASO I :• Oversee Digital Marketing programs.• Collaborate in cross-functional teams such as IT, Marketing, Accounting, Product Management and Leaderships to align marketing goals, budgeting, billing, product optimization and coding.• Identify additional revenue opportunities through effective data analysis and market research.• Led innovative product development to digitalize and automate reporting processes, enabling dashboards and data visualization for stakeholders, contributing to business sustainability during and after the pandemic.• Enabled AI features to optimize campaigns, performed data cleanups, set constraints and supervised Machine Learning model training. • Established connections that evolved into reliable team members, crucial for project accomplishment.Some of our clients: Georgia Aquarium, Atlantic Station, Bridgestone Golf, Printpack Inc., Valor Hospitality, Crowne Plaza, The Lodge at Gulf State Park, Eagle Cottages at Gulf State Park, Atlanta Community Food Bank, Lamkin Golf Grips

I have helped advertising agencies and business owners worldwide to improve their reach and results/sales through strategic planning and constant optimization of campaigns, intelligent data analysis and by providing reports with insights that empower internal marketing teams to make informed decisions.Some of the verticals I've had the chance to work with are: real estate, tourism, beauty, special events, healthcare, manufacturing, entertainment, eCommerce, finance, both in B2C and B2B as well as for non-profits.

Greater Atlanta Area

- Managed over US$100k in total monthly spend for PPC Google Adwords and Bing campaigns.- Weekly KPIs, calculating and reporting metrics. 90% of the accounts exceeded contract estimates.- Cooperated with sales department to meet customers' expectations and developed strategies in order to improve advertisers' ROI and deliver quality leads.- Landing page optimization to increase search campaign quality scores, reaching more leads, refining the design and content.- Provided upgrade recommendations to sales department based on high performing accounts.- Worked with advertisers in multiple verticals including insurance, fashion, dentists, physicians and surgeons, home improvement and repair, lawyers, auto repair, both in B2B and B2C.- Extensive use of Excel, Spyfu (SEO tool) and Salesforce (CRM software).

Rio De Janeiro Area, Brazil

- Planned and managed multimedia programs, especially search campaigns, social media ads, SEO and provided web product optimization recommendations. - Increased conversion rate of 224% and doubled ROI in campaigns managed.- Market trends, new technologies and insights pathfinder- Extensive use of HTML, Google Analytics, Keyword Planner, AdWords Editor, Facebook Power Editor, Google Webmaster Tools, MOZ and Route marketing automation tool.- Collaborated remotely with the Brazilian team on daily basis since January 2015.

Usa

- Evaluated the relevance of Google’s organic search results for given users’ search queries, also providing translation and localization services for Latin America market.- Website reputation research. Investigating for copied and “scrap” website content and identifying spam pages.- User experience (UX) and all formats of web content quality verification.- Analysis of the local results provided by the search engine to the team in the US were often rated as “exceeding expectations”.

Rio De Janeiro , Brasil

- B2B and B2C customer support and sales.- Responsible for supporting customers utilizing all banking products, such as online banking, checking and saving accounts, payments /credit cards, loans and investments. - Responsible to collect customer's complaints and all comments and share with appropriate team. - Assisted corporate client’s accounting and payroll personnel transferring bank payment data files, resolving technical issues when needed.

Niterói, Rj

- Conducting meetings with partners and clients.- Acquiring new partners and clients, as well as promoting customer retention.- Supporting product development, through quality analysis and value delivered to client, following marketing and competition trends.- Created Communication and Marketing Strategies.- Built Media Kits and Digital Communication Plan.

Master Of Business Administration - Mba

Bachelor'S Degree, Marketing/ Communication And Media Studies

Activities and Societies: Lecture series Advertising and Marketing ECO-UFRJ, Lectures and organization of Vitamina UFF Event, Course.

Course, Business Planning For Online And Virtual Stores

Associate'S Degree, Computer Science