Email Marketing: Plans and executes CRM-driven outbound email campaigns, including lead nurturing and loyalty programs. Conducts A/B testing to optimize performance.Salesforce (CRM) Administration: Manages Salesforce data, including contacts, leads, and opportunities. Monitors email campaign metrics, generates reports, and maintains CRM data integrity.Market Research and Segmentation: Performs market research and uses CRM data to identify buyer personas and segments, refining email marketing strategies.Marketing Automation: Uses tools like Pardot, SalesLoft, and Yesware to create personalized cadences, improving open rates and driving revenue.Cross-Functional Team Leadership: Oversees all email marketing materials, ensuring consistency in branding and messaging.Data Analysis and Reporting: Tracks key metrics (open rates, CTR, conversions) to measure ROI and recommends campaign improvements.Sales Intelligence: Utilizes platforms like ZoomInfo and LinkedIn Sales Navigator for prospecting, data cleaning, and lead generation.

- Reports directly to the UK Managing Director- Plans CRM-driven marketing campaigns, including, lead nurturing, and customer loyalty programs via outbound email marketing- Conducts market research to identify key buyer personas, companies, industries, and market segments, utilizing CRM data and other sources to influence EU outbound email marketing strategies- Monitors and oversees data researchers' lead generation tasks, utilizing ZoomInfo and Sales Navigator for all EU marketing campaigns- Creates and oversees the creation and production of marketing materials, including graphics, videos, and case studies, ensuring brand consistency and messaging effectiveness for all EU email marketing campaigns- Collaborates with cross-functional teams, including the Sales Support Team, Account Managers, Internal Design Team, Multimedia Team, and Marketing Team, to ensure alignment and successful execution of all EU marketing initiatives- Manages email marketing campaigns. Set up cadences utilizing various marketing automation and segmentation tools like Pardot, SalesLoft, and Yesware, to deliver personalized content, leading to an incredible increase in email open rates and outbound revenue- Monitors campaign performance, analyzes key metrics to measure ROI, and provides actionable recommendations for future EU marketing initiatives- Tracks and analyzes campaign performance and maintains the integrity of CRM databases, ensuring accurate and up-to-date engagement data by updating EU reports and dashboards on company CRM (SalesForce) such as Booking Rate, Monthly Revenue, New Clients List, etc.- Generates comprehensive reports of all EU campaigns by utilizing company CRM (SalesForce) reports and dashboards- Manages customer data and maintains the integrity of CRM databases, ensuring accurate and up-to-date customer information by updating EU Lead, Account, Contact, and Opportunity Records when necessary on company CRM (SalesForce)

- Create/Maintain/Update Lead, Account, Contact, Opportunity Records when necessary on company CRM (SalesForce)- Answer inbound calls and get key information about the product/service the lead is interested to- Book appointments on Sales Guys’ and/or Accounts Team‘s calendar for their consultation calls- Transfer inbound call when necesary to the appropriate Sales Guy or Account Team Member- Attach invoices to the appropriate Opportunity records- Generate Leads via ZoomInfo, and Sales Navigator for the Accounts Team- Setup cadence using the company’s automation & segmentation tool - Yesware for the Accounts Team

- Conduct face-to-face marketing events such as seminars, meetings, and trade fairs to present the Cooperative's products and services and generate membership to hit the branches' quota- Design and create necessary marketing collaterals such as annual reports, banners, posters, announcements, flyers, corporate giveaways, etc advertising the Cooperative's products and services.- Manage social media presence by creating a content calendar, scheduling postings, and writing attention-grabbing captions on Facebook.- Coordinate with different suppliers and giveaway manufacturers to produce corporate merchandise/giveaways such as mugs, caps, ball pens, notebooks, etc- Coordinate any external communication in line with marketing- Database Administration of branches' Marketing and CSR activities

- Events and Corporate Brand Ambassador: representing clients such as UNICEF and Save the Children, thru face-to-face customer acquisitions- Hit sales quota every week- Create job postings on different platforms for the Marketing office- Train new Brand Ambassadors on how to do face-to-face sales and marketing- Analyze trainees' KPI to identify which skill they need to work on