My role as sales and technical manager for Wetherby Group is to look after the brand Fibrocem, which is a high impact render and coating system for custodial suites, working very closely with Home Office, HMP, Criminal justice services, Police constabularies, Architects, Main contractors and Wet trade sub- contractors. I also promote and sell all of Wetherby Groups other external render systems into distributors and end users when required.

1997 – 2004Area Sales Manager Responsible for managing, maintaining and expanding key accounts to merchants sectors and the construction industry within the North East, North Yorkshire and Cumbria.Cement based products sold through all national builders merchants including Jewson (generating revenue of £1.4m), Build centre (generating revenue of over £900K), and Travis Perkins (generating revenue of over £480k). Sales achieved through a variety of measures including direct liaison with major clients, specifiers and end users.Sold value-added solutions to a number of national house builders, including Barratt Homes, Senator Homes, Shepherd Homes, Sir Robert McAlpine and a number of self build developers. Achieved annual sales approaching £180k.Direct render solutions to a number of large plastering contractors, including M&M Plasline, Jackson & McKenzie, Pennington’s & Shearman & Stephenson Increasing annual sales by over 60%. Overall responsibility for negotiations with all independent customers and implementation of long term deals to ensure market prices remained stable.Regularly deputised for the Northern Regional Sales Manager, this involved managing the six staff that comprised the Northern Sales Team.Established as the main contact across all disciplines. Developed a firm grasp of the market with strong area and market intelligence. Used this knowledge to successfully expand the market for value added solutions.Provided training and technical guidance to customer’s staff and end users. Assisted customers to produce proactive business plans fully supported by targeted product development and innovative marketing ideas.Education and Qualifications:Carlisle Harraby High School, Carlisle 1976 – 1981 GCE ‘O’ Level Examinations passed in eight subjectsRMC Technical Training Centre, Thorpe 1999 – 2001 CGLI Concrete Technology & Construction - Practical ApplicationsCGLI Concrete Technology & Construction - General Principles