Product Designer
Current- Crafted an adaptable design system, enhancing collaboration between design and engineering teams and accelerating development cycles by 100%.- Restructured the platform’s UI/UX, optimizing key flows such as registration, content uploads, and profile management, which reduced user churn by 25%.- Built over 90 high-fidelity screens to ensure a seamless, responsive experience across web and mobile, driving a 40% increase in mobile engagement.- Integrated unique offerings like cover song licensing, royalty splits, and music video distribution (Rated-Tube) to align with industry standards, increasing feature adoption by 40% and driving new user acquisition by a factor of 2.- Developed a detailed information architecture to streamline navigation and improve the user experience on high-value features, such as earnings management, analytics, and subscription plans, resulting in a 50% boost in user engagement and navigation efficiency.