Jim Benton's Location
Pawtucket, Rhode Island, United States, United States
Jim Benton's Contact Details
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About Jim Benton
Marketing and Product leader with proven experience in Product Development, Brand Marketing, Channel Marketing, New Business Development, Sales, and R&D within the consumer goods and durables industry. Developer of marketing, branding, and product strategies with the ability to equally direct and inspire co-workers, leaders, and direct reports. Offer diverse business background along with excellent leadership, organizational, entrepreneurship, interpersonal, and team building skills necessary to grow business.
Jim Benton Work Experience Details
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Marketing DirectorAcushnet Company Dec 2018 - PresentFairhaven, Ma, Us* Lead three product managers and two brand managers to develop and execute a rolling global 3-year product plan with innovation, product collection stories, and insights-based strategy across Golf Bags, Headwear, Gloves, & Travel Gear.* Directs our gear brand team and go-to-market engagement strategy for successful global product launches while developing an integrated marketing strategy reliant on digital engagement.* Collaborates with sales, international market leaders, and key national accounts to strategically diagnose and execute profitable market opportunities.* Leads key creative agency scopes of work and oversees bi-annual product and engagement assets that met brand guidelines and strategic goals for wholesale, B2B and DTC channels of distribution.* Oversees wholesale and retail pricing strategies in conjunction with supply chain leadership to steer buy plan, monitor inventory, optimize sell-through trendlines, and improve category margin scenarios -
Vice President, Product Management / Research & DevelopmentStx, Llc Nov 2017 - Nov 2018Baltimore, Maryland, Us -
Director, Product Management / Research & DevelopmentStx, Llc Sep 2014 - Nov 2017Baltimore, Maryland, Us* Directed a 27 person team merging the activities and responsibilities of the STX Design, Development, Engineering, Advanced Concepts, and Product Management team improving collaboration, innovation, communication, and overall speed to market.* Implemented and managed an improved ROI-based project and resource planning procedure leading to an enhanced output of more innovative, profitable, and faster-to-market product lines.* Instituted a new Value Improvement process that identified, sampled, and delivered product spec changes that were invisible to the consumer and saved STX over $300k in product cost.* Managed our licensee relationship with Nike with respect to product roads, compliance, and branding.* Led our overall sourcing activities and manufacturing plan with respect to oversea production factories in China, Taiwan, Vietnam, Thailand, and Myanmar.* Improved our internal testing and prototyping facilities to improve speed-to-market and overall product integrity including small-batch composite sampling, in-house 3-D printing, and accelerated product life and impact testing.
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Director, Product ManagementStx, Llc Sep 2013 - Sep 2014Baltimore, Maryland, Us* Led and developed a 9 person product team and all category product roads resulting in over 200 active projects per year focused on delivering product to the organization on-time, on-spec, and on-cost.* Instituted new product integrity procedures including Product Milestones, Product CTQ Briefing, Transfer Functions, Prototype Field and Wear Testing, Acceptable Quality Limits, and Safety Reviews.* Trained PM team on best-in-class consumer research techniques.* Oversaw key PM activities including Forecasting, Budget Planning, Warranty Reduction, Design Guidance, Pricing, Sales Support, and Rule/Standard Compliance.* Challenged team to deliver best-in-class product feature sets, clear storytelling, and relevant product feature/benefit statements.* Managed Special Make-Up and Custom activities for customer and team specific SKU creation.* Directed the product needs of key sponsored teams and promotional players.* Supported Sales and Marketing team through seasonal product line stories, booking meeting assistance, big box retailer line reviews, and key retailer presentations.* Instituted a more formal approach to Advanced Concepts product research resulting in a drastic increase of in-house technologies and intellectual property.
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Director, New Business DevelopmentStx, Llc Jul 2011 - Sep 2013Baltimore, Maryland, Us* Led strategic collaboration with Schutt Sports on joint development and design of lacrosse helmets from concept to commercialization.* Conducted consumer research to identify opportunities for product differentiation, best-in-class performance, and potential synergies with current Schutt technologies.* Created a Go-To-Market product, brand, and commercial strategy to launch STX Field Hockey into the International market.* Developed a holistic new business plan to enter STX into the Ice Hockey market through player and retailer research, supplier investigation, brand activation, financial planning, and innovative, product differentiation strategies.* Implemented an expanded 17 person ice hockey staff to support new marketing, product, development, design, and marketing needs.
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Director, MarketingStx, Llc Sep 2007 - Jul 2011Baltimore, Maryland, Us* Managed brand strategy, budget, and Go to Market activities across all facets of media mix (Digital, Social,Event, Sponsorships, Retail Marketing, Print, POP, Packaging, and TV) for Men's Lacrosse, Women's Lacrosse,Field Hockey and Golf.* Led team of 6 Category Brand Managers and a 15 person Field Marketing Team.* Oversaw Seasonal Theme Generation, Sub-Branding and Storytelling of key product technologies and differentiation.* Coordinated sell-in/sell-through campaigns, product training, and promotions for key specialty retailers and big box accounts.* Reinvigorated STX Lacrosse brand enabling growth of over 300% in just three seasons.
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Senior Product ManagerStanley Black & Decker, Inc. Apr 2006 - Sep 2007New Britain, Ct, Us* Managed various facets of the Delta Machinery income statement representing $120M in woodworking business (i.e. sales, cost, promotion, pricing, warranty, and advertising)* Oversaw the engineering and marketing efforts of 20 new product executions in bench and stationary woodworking by managing the cost, schedule, and innovation of each project.* Re-launched the Delta Machinery brand while focusing on new industrial design, logo treatment, POP, catalog design, internet interface, packaging, pricing, and new innovative product plans.* Managed and developed four new product managers* Led the global SBU team for all Bench and Stationary Woodworking in terms of global product roads, resource allocation, and brand initiatives.* Developed promotional plans and sell-in strategies for Delta Machinery for Lowe's, The Home Depot, Sears, and industrial retailers. -
Senior Channel ManagerStanley Black & Decker, Inc. Oct 2004 - Apr 2006New Britain, Ct, Us* Managed the commercial and promotional strategy of the Independent Channel of retailers representing over 1,000 distributors, a 150 person sales team, and a $153M business segment* Led the integration of three power tool brands (DeWALT, Porter-Cable, and Delta) in terms of pricing, programming, rebates, and promotions.* Executed strategic promotional plans in a year of 3 new competitive entrants while overdriving key SKU performance up 22% with an aggressive sell-in/sell-through program.* Launched Delta Machinery into the country's largest industrial distributor, Grainger, as well as launched DeWALT into a top three woodworking retailer.
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Product ManagerStanley Black & Decker, Inc. Jan 2000 - Oct 2004New Britain, Ct, Us* Won Marketing Excellence in 2002 recognizing my work as the top product manager in DeWALT.* Managed the product road and income statements for various DeWALT portfolios including Drills, Fastening, Woodworking, Grinders, Metalworking, and Stationary.* Launched 24 new SKUs in various portfolios representing $47M in top line sales.
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Direct Sales RepresentativeStanley Black & Decker, Inc. Jun 1998 - Jan 2000New Britain, Ct, Us* Managed and supported 15 Lowe's stores in the Indiana area - a $13m territory* Executed over 20 promotional events involving the Indianapolis Indians baseball team, VICA, local fire departments, and local woodworking guilds resulting in TV and radio support.* Executed Black and Decker's merchandising, POP, and display strategies.
Jim Benton Skills
Competitive Analysis
Marketing Strategy
Consumer Products
Product Marketing
Product Development
Cross Functional Team Leadership
Brand Management
Brand Development
Strategic Planning
Product Management
P&l Management
Market Planning
Sports Marketing
Market Research
Product Launch
Forecasting
Sales
Sales Operations
Direct Sales
Marketing Management
Manufacturing
Product Innovation
Training
Marketing
Customer Insight
Business To Business
Jim Benton Education Details
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Penn State UniversityQuality And Manufacturing Management -
Penn State UniversityMarketing
Frequently Asked Questions about Jim Benton
What company does Jim Benton work for?
Jim Benton works for Acushnet Company
What is Jim Benton's role at the current company?
Jim Benton's current role is Marketing Director at Acushnet Company.
What is Jim Benton's email address?
Jim Benton's email address is ji****@****nce.com
What is Jim Benton's direct phone number?
Jim Benton's direct phone number is +141045*****
What schools did Jim Benton attend?
Jim Benton attended Penn State University, Penn State University.
What skills is Jim Benton known for?
Jim Benton has skills like Competitive Analysis, Marketing Strategy, Consumer Products, Product Marketing, Product Development, Cross Functional Team Leadership, Brand Management, Brand Development, Strategic Planning, Product Management, P&l Management, Market Planning.
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