Jim Bernitt Email & Phone Number

Central And Western New York

Rochester, New York Area

• Assembled and developed sales team of 27 across 10 states by conducting 1:1 training, visiting territories to assist with deal closing, and organizing monthly meetings with keynote speakers to drive product knowledge.• Trailblazed new market penetration strategies by incentivizing team to add and retain primary and secondary accounts, securing 150+ new accounts yearly and contributing to $1.5B total company sales.• Collaborated with buyers in the purchasing department to create innovative monthly marketing plans and promotional discounts for store owners to enhance merchandising strategies and increase yearly sales by 15%.• Deployed a matrix pricing program to establish rebate credits to incentivize stores to promote generic product brands, driving $300k in new monthly revenue and winning CDMA Wholesaler of the Year Award in 2018.• Championed the leadership, oversight, strategy, and execution of the entire sales operations while meeting target benchmarks by developing unique strategies for sales reps in territories ranging from 30-150 accounts.• Synchronized the efforts of the salesforce by demonstrating 24/7 availability to earn trust and respect of the team, providing remote or face-to-face support in formulating sales improvement strategies.• Analyzed sales figures, reviewed business trends & forecasted future sales volumes to maximize profits & cut losses.• Negotiated brand and pricing for company fleet of 34 vehicles, saving 8-10% on cost.

Rochester, New York, United States

• Controlled a $2.5M+ territory covering Vermont, New Hampshire, Massachusetts, Maine and Albany, NY.• Partnered with 50+ independent pharmacies selling OTC, home healthcare products, and branded and generic pharmaceuticals, personally visiting stores to cultivate long-term relationships with store owners and associates.• Blueprinted the pricing and contract negotiations while working with pharmacy owners on shipping and inventory options to improve overall margins.• Coordinated with corporate office on RFPs (Requests for Pricing) & contracts to secure larger customers in New England area.

Rochester Ny

• Managed ~7k SKUs across 20+ pharmaceutical categories and led operations of 2 distribution centers, accelerating category sales from $25M to $60M and gross profits from 5.5% to 11% between June 2012 and January 2017.• Pioneered $650k+ in effective annual promotion strategies to reach and develop productive relationships with potential customers and key decision-makers.• Analyzed product movement and maximized purchasing and pricing practices to identify and reduce $3M in slow-moving inventory in 2017.• Evaluated competitors and instituted a program to grant discounts to stores for triple purchases of top OTC products, enabling smaller stores to compete with large pharmacies. Earned “Innovation for Success Award” from HDMA.• Expanded business with existing customer base through innovative marketing programs and productive vendor relationships, conceiving monthly sales promotions to increase market share and profitability.

Rochester, New York Area

• Managed daily purchasing from 250 vendors leading to amplified service levels and sales revenue.• Determined company purchasing needs by forecasting demand and assessing distributor requirements resulting in better service levels.• Provided constructive relationships with distributors at all levels through effective ongoing and follow-up communication including trade show involvement.• Drive service level from 93.2% to 98.4% as a result of mutually beneficial distributor alliances.• Increased sales from $8 million to $25 million over tenure by forging ongoing relationships with distributors and vendors.• Cut 27 vendors to streamline procurement.• Raised advertising collections from $80k to $600k over multi years through planning and strategic marketing.

Buyer, Employee Services. In store Department Manager GM, Asst. Mgr Deli