Creative Consultant Clients include: Guthy-Renker ( Meaningful Beauty Cindy Crawford, Proactiv, Proactiv+) Regus, MetroStyle and Chadwick’s

ARAMARK UNIFORM SERVICESA leader in professional services, providing award winning uniform and career apparel, food services, facilities management to health care institutions, universities and school districts, stadiums and arenas and businesses around the world. Vice President, Creative Services July 2007 – 2012 • Creative Business leader overseeing ARAMAIC Direct Sales & Rental Division• Responsible for establishing creative strategies to support overall business objectives• Translate merchandise offering into viable sales driven catalogs, direct mail promotions, sales presentations for external and internal sales teams, web presentations, production print and paper, while also providing leadership, training and growth opportunities to in-house and free-lance creative teams.• Redesigned shopARAMARK.com for a modern look and feel with improved functionality.• Ability to transfer strong analytical data into successful creative/marketing actions• Ensure staffing integrity while offering cost efficiencies, ( I was able to cut over $1million in first year ), then consistantly maintained annual budget of less $1 million, efficiency being the key word to saving and maximizing costs, while delivering top quality results. • VP of Merchandising ( for 2 years ) during which time I was able to drive consistent color standards. After color standardization, we revised color naming conventions so ensure the ‘blue pants’ matched the ‘blue shirts’.• I pushed the team to drive better fit, so that all garments were engineered to pre-set industry standards.• Eliminated product redundancies and reduced inventory levels by over $50 million. • I was able to instill in the team a methodology to maximize the use of core fabrics that ARAMARK already owned as well as key garment patterns, driving sales growth and increasing profit margins with no financial risk.

RedcatsUSA is a global leader in retail and home shopping with 10 catalogs and e-commerce websites encompassing 3 misses apparel brands, 4 plus-size fashion brands and 2 home decorating & gift brands within the United States Vice President, Creative Services (July 2004 – 2007)• Creative Business leader overseeing 3 key women’s brands within the Boston Apparel group• Responsible for establishing creative strategies to support overall business objectives • Translate merchandise offering into viable sales driven catalog and web presentations for Chadwick’s, Metrostyle (formerly Lerner Catalog) and Jessica London• Responsible for leading a staff of 47 people who execute all aspects of catalog, web and collateral development, design, production and print• Provide leadership, training and growth opportunities to all assigned staff• Ensure staffing integrity while offering cost efficiencies where applicable• Accountability for managing all phases of catalog production and print• Ability to transfer strong analytical data into successful creative/marketing actions• Manage an annual budget of $50 million

An international full-service advertising design and direct marketing agency with expertise in creative strategy, brand development, design and photo shoot production.Vice President, Creative Director (July 1994 – July 2004)• Responsible for all creative, from concept to print for Roaman’s, Chadwick’s, Jessica London, Avenue, Fredrick’s of Hollywood, Paul Stuart, Broder Brothers and Harrods.com accounts• Co-managed a staff of 21 people who executed all aspects of brand development from concept, design implementation to production (services differing with each account) • Managed budgets in excess of $20 million annually

• Responsible for all creative direction on the Chadwick’s account.• Contributing Creative Director for Bloomingdale’s, Barrie Pace, Nations Bank and Talbot accounts.

• Responsible for concept, graphic design and photo art direction for catalog, newspaper, magazine advertising and direct mail accounts.• Clients included: Honeybee, Nan Duskin, Fortunoff, Hanover Direct, Swid Powell, Leo Castelli Galleries, Speigel, American Airlines, Bloomingdale’s and Dillard’s.• Concept and design for Leo Castello Gallery announcements. Artists included Roy Liechtenstein, Mike and Doug Starn, James Brown and Keith Sonnier.• Concept and all collateral design for Leo Castelli’s 35 Anniversary celebration as well as a conceptual space transformation at 568 Broadway NYC.