Jim Cassidy is a Principal at Straitsmouth Communications. Colleagues describe him as "Jim is a great creative collaborator — a guy who can both generate great ideas and enhance other people’s concepts and the bring them to fruition. I have worked closely with him on many clients and projects across a broad range of industries. Jim brings several ingredients to every project he undertakes: an enthusiastic curiosity, a calm and competent professionalism, and a willingness to do whatever it takes to satisfy the client." and "I have worked with Jim for many years, first as a co-worker in Creative Services and then as a client at various companies. His creativity, intelligence, grace under pressure, healthy sense of humor and extensive knowledge of high tech makes him an invaluable creative writing resource."