Jim Cavanaugh Email & Phone Number

Bentonville, Ar, Us

Houston, Texas, Us

Lead international team focused on digital marketing, martech, global events, external communications, demand generation, reseller channel marketing, and marketing operations for HPE Financial Services, a $3.4B business operating in 52 countries. Define strategic, business-level marketing priorities and oversee execution plans. Drive awareness and increase demand with end-user customers and channel partners through value proposition and messaging framework design, strategic planning, content development, campaign execution, marketing automation, lead generation, metric reporting, and analytics. Select Focus AreasDigital Marketing – Manage team responsible for HPEFS' business unit external digital marketing efforts (inbound and outbound) designed to grow revenue through SMB/channel, Service Providers, HPE, and private label business partners. Includes strategic planning, positioning, multi-channel campaign planning, account-based targeting using data analytics propensity modeling, demand generation, SEO/SEM, content syndication, lead flow, and results tracking. Also includes integration of business unit programs into parent company and private label partner, HP Inc., campaigns through owned, earned, and paid communication channels. MarTech – Oversee HPEFS’ Martech strategy and BU integration in HPE’s marketing technology platforms. Focus includes marketing automation, account targeting, intent and nurture, and conversational marketing. Events Management – Manage team responsible for spearheading BU integration into high-profile global, regional, and local customer and partner events to develop pipeline and generate leads and revenue.Digital Production Hub – Manage a team of content creators and designers responsible for digital content production including web and social materials, video, collateral, and eDM, etc. Additionally, the team is responsible for managing and implementing best practices to improve translations, collateral management, and branding.

Lead all external branding, promotion, and public relations programs for world’s leading magazine, expanding subscriber base and increasing revenue. Developed strategic plans and client relationships, determined creative direction, and oversaw vendor/sponsor coordination. Supported sales initiatives by managing the development of customer-facing collateral, presentations, and media kits. Supervised three-member team.

Advised clients on marketing promotion, brand development, and events management. Provided strategic business planning, project management, and creative direction. Partnered with consumer and B2B clients such as Delta Air Lines, AT&T, Business Traveler Magazine, and InVision Financial. Managed content-driven media promotions; created digital and traditional media direct mailers, media kits, flyers, and collateral. Cultivated new business through aggressive digital and networking program.

Dallas, Tx, Us

Managed pan-AT&T executive briefing and events program engaging high-value customers with company executives and technology leaders. Serviced 300+ companies annually, including top-tier clients American Express, Wells Fargo, Marriott, PepsiCo, and other Fortune 500 clients. Prior roles with AT&T include Strategic Marketing Manager, Internet Data Center Client Briefing Manager, E-Commerce and Web Hosting Product Marketing Manager and Information Technology (IT) Sales Account Executive.

Bachelor Of Arts - Ba, Graphic Design And Media Arts

Social Work