Jim Chaplin Email & Phone Number

Owings Mills, Maryland, United States

Responsible for directing the concept development and design of all print-related marketing communications materials within the Creative Department. Ensure that all creative is consistent with the CareFirst’s brand standards, mission, strategic priorities and business objectives.Primary responsibilities:• Manage creative projects from concept to completion, translating marketing objectives into visual concepts for various collateral, including brochures, booklets/catalogs, posters, newsletters, flyers, logos, signage, trade show displays, print advertising campaigns, invitations, direct mail packages and PowerPoint decks• Work collaboratively with business owners to develop strategic directions to meet business objectives• Manage and organize resources to effectively meet project milestones and delivery dates• Supervise a team of five internal graphic designers. Provide guidance, insight and training, while developing staff performance plans and annual reviews• Meet with clients and present concepts along with design strategy and rationale

Baltimore, Maryland, United States

Under the guidance of the Creative Director, led the creative direction of advertising and marketing communications materials, while working collaboratively with account teams to ensure alignment with strategic goals.Primary responsibilities:• Managed projects from concept to completion including banner ads, direct mail campaigns, Print on Demand (POD) kits, print advertising, outdoor advertising, logo design, posters and brochures• Provide strategy and insight for development of projects• Managed team of two art Directors and two Writers; reviewed and directed work to ensure quality output of creative• Developed staff performance plans and annual reviews• Managed deliverables and day-to-day activities of the team; produced accurate schedules and production estimates • Effectively presented and sold creative concepts and execution to clients

Baltimore, Maryland, United States

Developed fresh, innovative creative within a strategic framework, producing high-concept solutions that drove the clients’ business forwardPrimary responsibilities:• Played a key role in brainstorming sessions• Art directed projects from concept through completion• Managed external resources such as freelance photographers and illustrators• Responsible for the art direction of photo shoots and attending/approving on-site press checks• Managed and mentored junior creative staff to raise the bar on creative quality and output