Jim Chaplin Email & Phone Number

Owings Mills, Maryland, United States

• Responsible for directing the concept development and design of all print-related marketing communications materials within the Creative Department. Ensure that all creative is consistent with the CareFirst’s brand.
• Manage creative projects from concept to completion, translating marketing objectives into visual concepts for various collateral, including brochures, booklets/catalogs, posters, newsletters, flyers, logos, signage.
• Work collaboratively with business owners to develop strategic directions to meet business objectives
• Manage and organize resources to effectively meet project milestones and delivery dates
• Supervise a team of five internal graphic designers. Provide guidance, insight and training, while developing staff performance plans and annual reviews
• Meet with clients and present concepts along with design strategy and rationale

Baltimore, Maryland, United States

• Under the guidance of the Creative Director, led the creative direction of advertising and marketing communications materials, while working collaboratively with account teams to ensure alignment with strategic.
• Managed projects from concept to completion including banner ads, direct mail campaigns, Print on Demand (POD) kits, print advertising, outdoor advertising, logo design, posters and brochures
• Provide strategy and insight for development of projects
• Managed team of two art Directors and two Writers; reviewed and directed work to ensure quality output of creative
• Developed staff performance plans and annual reviews
• Managed deliverables and day-to-day activities of the team; produced accurate schedules and production estimates

Baltimore, Maryland, United States

• Developed fresh, innovative creative within a strategic framework, producing high-concept solutions that drove the clients’ business forwardPrimary responsibilities:
• Played a key role in brainstorming sessions
• Art directed projects from concept through completion
• Managed external resources such as freelance photographers and illustrators
• Responsible for the art direction of photo shoots and attending/approving on-site press checks
• Managed and mentored junior creative staff to raise the bar on creative quality and output