Senior Data Scientist
CurrentGoogle:● Drive analyses on digital marketing customer insights and engagements (SQL, Python)● Build dashboard, communicate complex insights to inform and influence strategic decisions across multiple teams (Google Looker)● Marketing campaigns hypothesis and test designs with Experiment design and A/B testing ● Collaborate with product and marketing teams, designers to set success metrics, assess the impact of new initiatives, and optimize strategies based on data insightsWells Fargo:● Developed a customer engagement engine to predict customer’s Next Best Actions on big data platform● Led propensity modeling team, engaged cross-functional to understand and translate business challenges to data science problems● Analyzed data and extracted customer insights to create personas database● Built propensity models(Statistical Model: H2O GLM, Machine learning Model: H2O GBM)PySpark, H2O, Hadoop, SQL, GitHub