Jim Demarco Email and Phone Number
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I'm a hands-on insights & analytics leader who enables structured thinking & curiosity to spark growth. I've inspired marketing & media strategies and customer experience (CX) improvements that grow brands across multiple sectors: - omnichannel retail - direct-to-consumer (DTC) - cross-platform entertainment / news media - legal cannabis - and sports betting companies. I've used quant + qual insights, storytelling skills and mar-tech knowledge to impact: - consumer acquisition / performance marketing - CRM / loyalty / retention initiatives - integrated marketing / messaging - digital product / brand development - and commercial sales growth . . . at leading companies, including William Hill US, FreshDirect, NBCUniversal, Time Inc. and Barnes & Noble.com.I develop insights professionals to feel like business owners (not simply staff) with a personal stake in the success of the enterprise. Specialties include:Marketing Analytics & Media Research - Audience Insights - Mobile Attribution - Marketing Mix & Attribution - LTV Modeling - Audience Measurement - Product Testing & Optimization - Cross-media Impact StudiesMarket Research & Brand Strategy - Brand Positioning & Architecture - Voice of customer (CSAT) Programs - Creative / Copy / Concept Testing - Brand Tracking / Brand Planning - UX / UI Listening Labs - Segmentation Studies / Persona Development - Conjoint / Max-Diff Studies - Brand Messaging Development - Customer Journey Mapping - SPSS, Q Software - QualtricsBusiness Intelligence & Data - KPI / OKR Dashboard Development - SQL - PowerBI / Tableau / Looker - Google Tag ManagerContact: Jim DeMarco - jimdemarco@gmail.com
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Director, Marketing Analytics And InsightsPenn Entertainment, IncNew York, Ny, Us
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Director, Marketing Analytics And InsightsPenn Entertainment, Inc May 2022 - PresentWyomissing, Pennsylvania, Us -
ConsultantNextup Partners Llc Apr 2020 - May 2022Atlanta, UsMember of independent consultant ‘collective’ providing organizations with growth marketing services. Lead insights and brand strategy areas; advise on sports betting start-up deal flow for VC business unit. -
Vp, Marketing Measurement & InsightsCaesars Entertainment, Inc. Nov 2018 - Mar 2020Las Vegas, Nv, UsMember of William Hill’s US sports betting expansion leadership team during high growth phase. Responsible for all marketing performance measurement / attribution, tracking and consumer insights delivery serving Brand Strategy/Integrated Marketing, Performance Marketing and Retail Expansion teams. -
Vp, Customer & Marketplace InsightsFreshdirect Oct 2017 - Oct 2018Bronx, New York, UsLed in-house research and insights function at the Northeast’s leading online grocer; with responsibility for consumer, brand planning and competitive insights driving business expansion, new products and loyalty initiatives. Also responsible for FreshDirect’s Shopper Marketing insights and analytics initiatives. -
Vp, Business Intelligence & AnalyticsFreshdirect Jul 2015 - Sep 2017Bronx, New York, UsLed centralized Business Intelligence, Analytics and Marketing Ops group. Support senior management, consumer marketing, product and ops planning teams across Residential, Same-Day and Corporate Office Services divisions.
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Vp, Research & Analytics, Nbc News DigitalNbcuniversal Nov 2012 - Dec 2014New York City, Ny, UsMember of NBC News Digital leadership team responsible for all research and analytics, serving Audience Development, Product/Editorial and Business Development teams during post-buyback phase of MSNBC joint venture. -
Vp, Measurement & AnalyticsNbcuniversal Jun 2009 - Oct 2012New York City, Ny, UsMember of NBCU digital leadership team responsible for all ad sales and consumer insights and web analytics, serving Audience Development, Product/Editorial and Sales Development teams during iVillage’s aggressive ’turnaround’ stage.
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Director, Digital ResearchTime Inc. 2007 - 2009New York, Ny, UsManaged Company’s first-ever research team solely dedicated to digital media. Provided thought leadership and utilized syndicated, secondary and ad effectiveness research to drive publishing and strategic planning initiatives at both corporate and brand levels. -
Director, Research & ReportingTmb (Trusted Media Brands) Apr 2006 - May 2007New York, Ny, UsMember of Digital Business executive team responsible for all research and analytics serving RDA’s online ad sales, consumer marketing and editorial teams. Directed design/execution of web analytics across 20+ properties to solidify pivot to digital data-driven decisions. -
Sr. Manager, Consumer InsightsBarnes & Noble, Inc. Mar 2004 - Mar 2006New York, UsManaged company-wide research, digital analytics and spearheaded improvements in brand positioning, online promotions and customer experience to solidify standing as #1 specialty e-retailer in customer satisfaction. -
Marketing Manager, Customer/Marketplace InsightsBarnes & Noble, Inc. May 1999 - Feb 2004New York, Us
Jim Demarco Education Details
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La Salle UniversityMarketing
Frequently Asked Questions about Jim Demarco
What company does Jim Demarco work for?
Jim Demarco works for Penn Entertainment, Inc
What is Jim Demarco's role at the current company?
Jim Demarco's current role is Director, Marketing Analytics and Insights.
What is Jim Demarco's email address?
Jim Demarco's email address is jd****@****ect.com
What is Jim Demarco's direct phone number?
Jim Demarco's direct phone number is +121279*****
What schools did Jim Demarco attend?
Jim Demarco attended La Salle University.
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