Jim Guthrie Email and Phone Number

Consult leading brands and properties to develop innovative sponsorship programs and marketing strategies. Develop portfolio assessment evaluations to identify the right sports, entertainment and lifestyle verticals and partners for brands to pursue partnerships aligned to core business objectives. Conduct valuation and negotiation strategy analyses to inform partnership discussions. Assess market, fan and competitive landscape to guide partnership and activation strategies. Design and execute measurement strategies to identify if partnerships achieve business objectives and assess value and ROI vs. deal cost. Manage client, partner and cross-agency relationships and projects. Evaluate emerging technologies and platforms, their use cases in sports/entertainment and marketing/sponsorship industries, and implications for Wasserman and our clients. Conduct primary and secondary research, develop new tools, products and services, and participate in Wasserman and R&I team business development efforts.

Work with leading brands and properties to develop strategic plans and marketing programs in sports and entertainment. Conduct research and analysis on consumer behavior and competitive landscape; identify and communicate influential insights and recommendations; and develop and manage business partnerships.

Provide strategic and analytic support to Studio distribution business units to optimize profitability and drive long-term strategic growth for Studio business worldwide. Evaluated the potential impact of new business models and technologies, changes in pricing and windowing strategy, and assessment of investment opportunities and content licensing deals.

Manage the distribution strategy for films produced by the Walt Disney Studios. Help optimize distribution economics across all traditional media (theatrical, DVD, TV) and new media channels (mobile, internet, and digital cinema). Work with studio distribution, marketing and production units as well as corporate departments and local-market teams in order to establish and update the strategic framework for channel management, assess market and competitive distribution practices, and support the implementation of operational processes that enable our units to successfully adapt to changes in our distribution strategy.