As the Director of Sales and Marketing I manage all sales and marketing efforts. I led a team of 4 Regional Sales Managers, (2) two channel managers, (3) three inside sales, and an independent agent network of over 60 firms and 300 agents. Using my experience and business data analytic skills I managed the sales, business development, channel management, key account relationship management, client retention. I also led and directed all aspects of marketing to include public relations, print, digital, social media, web development, trade show, and market presence and brand image. - Turned sales around in 6 months to exceed goal. - Hired and built a highly effective sales team that consitently hit or exceeded goals. - Increase sales 15-20% year over year.

I started up of the U.S. operations for Matrix Lighting Ltd. Created the business plan and established the company as a start up from scratch. Total P&L responsibility, directly reporting to the President and Executive management, responsible for all aspects of the business from sales management, business development, vendor management, consumer retail sales, channel management and operations. Directly managed a staff of 14 in office and 5 regional sales managers and agent network. Direct and oversee all aspects of marketing to include print, digital, social media, web dev, trade show, and market presence and brand image. - Established company and brand from "zero" to contender in the LED Bulb market. - Became self funded within (4) four months. - Obtained >1.7M in sales the first year. - Doubled year over year for 4 years. - Penetrated channels such as ESCO, Distribution, and Hardware Retail

Energy Efficient Enterprises Inc. (EEE) a Subsidiary of a HK public listed company who was an early pioneer in SSL and a leading importer and manufacturer of LED Commercial Decorative Lighting, LED General and Commercial Lighting, LED Architectural and LED Entertainment Lighting. Managed all aspects of the operations, sales, and financials for the business. Develop new business relationships and channels to include Electrical Wholesale Distribution, Electrical Contractor Channels, Ecommerce, Consumer Retail Domestic Distribution. Grew and manage a sales and product support/ service team for both commercial and entertainment lighting products as well as key consumer retail customers such as Home Depot and Lowes. Managed the Home Depot, and Lowes business for our overseas headquarters. 20-30M USD Launched a new entertainment lighting brand direct to dealer. Increased Sales to 7M USD Annually.

Premier (MNC) Manufacturer of SSL lighting with USD $200M in annualsalesI interacted with executive management with sales staff on market research, channel management, opportunity analysis and strategic planning. Worked with R&D teams on the development of general, commercial, and architectural SSL products and SSL entertainment lighting products.Interfaced with accounts in Europe, Asia, and America to drive business development and garner product feedback. Directed management and executive leadership of global gales team for entertainment lighting division and related branch offices and customer channels consisting of 30 individuals. Travel to exhibitions to analyze market and selling and direct selling to strategic customers globally. - Lived and worked in China for a total of 6 years - Promoted to Vice President of Sales - American Division 60M USD - Promoted to CEO Entertainment Lighting Division - One of the top 10 executives when the company went public on the HK exchange

VP of Sales and Marketing (American Division)Product Manager: SSL (LED) Entertainment Lighting & SSL (General Commercial, Architectural) LuminariesProduct Marketing: SSL (LED) Entertainment Lighting & SSL (General Commercial, Architectural) Luminaries