An exclusive application-only membership for B2B Marketing Leaders to exchange knowledge and build connections.

I lead marketing for Applied Visions and AVI Ventures -- our investment arm.At Applied Visions, my team is responsible for growing the brand and generating demand for our Digital Transformation services.I all oversee growth for all the companies in our investment portfolio at AVI Ventures.

Acquired by Synopsys in June 2021.Reporting directly to the CEO, I was responsible for building the entire marketing program at Code Dx. I joined Code Dx shortly after its seed round with and developed a marketing program focused on the two key pillars for any high-growth startup: pipeline generation and brand awareness. We ran a mix of capture demand and demand creation campaigns to engage with companies at each stage of the buyer's journey. In order to stand out in a developing yet crowed space, we committed to creating valuable content that built trust and authority with our TAM. Select accomplishments in 2020:- Contributed to >400% YoY pipeline growth- Grew web visits by over 300% YoY- Built a data-driven MarTech stack to help marketing and sales engage with prospects at their stage in the buyer's journey.- Assembled a team of freelancers and contractors with significant AppSec industry experience to ensure we engage properly with our audience.

Reporting directly to the Chief Revenue Officer, I oversaw all of marketing. In addition to managing mass-marketing tactics for overall brand awareness, I developed an account-based marketing strategy conducive to a long, complex B2B sales cycle for an entity competing against more established companies. Leveraging the latest technologies in modeling, predictive analytics, targeted advertising, and sales orchestration, I created a playbook to find “best-fit” accounts that are showing intent and sending them the proper messaging at the ideal time, thereby handing the sales team qualified accounts. Select accomplishments:• Helped raise $40M in private equity funding for two Chicago data centers. • Engaged with 30% of selected accounts while decreasing digital advertising spend by 84% through a shift in strategy from primarily using Google AdWords to targeted ads through Terminus.• Developed yearlong marketing roadmap encompassing GTM strategy, digital marketing, account-based marketing, industry/partner/end-user events, SEO/SEM, public relations, and branding.• Managed re-brand of three data centers nationally over 12 months to grow existing customer base and attract new customers. • Prepared and presented marketing KPI deck to Board of Directors on a quarterly basis.• Led development of custom Salesforce dashboard to effectively track campaign metrics from platforms such as HubSpot, Everstring, Terminus, and Sendoso in a central location. • Spearheaded new website build out to enhance design, product positioning, and conversion rates.

Planned and executed multi-touch demand generation and account-based marketing campaigns with partners including Amazon Web Services, Dell EMC and VMware using market development funds (MDF) from partner organizations to drive lead generation and brand awareness. Served as liaison between partners and central marketing team stakeholders, confirming strategic alignment of campaigns and events. Administered and managed costs for budgets of up to $1 million. Oversee third-party agencies to ensure accurate and timely deliverables.

Managed federal marketing for cybersecurity suppliers, controlling budgets up to $500,000. Designed and implemented public sector marketing strategies, planned workshops and user groups to increase customer’s federal business pipeline and managed channel partner relationships to expand business.Select Accomplishments:• Increased our top cybersecurity supplier, Palo Alto Networks’, marketing sourced revenue by 40% over 16 months.• Increased Hewlett Packard Enterprise (HPE) business by 30% over 16 months through integrated marketing programs focused on sales funnel.

Secured national, regional, local and trade media placements, managing client interaction for all agency accounts including American Heart Association, PerceptiMed and Warren Henry Automotive. Ensured on-time client proposal and agreement deliverables.Select Accomplishments:• Sourced over $800,000 in client revenue over one year through integrated campaigns. • Secured key media placements on Fox News, Fox Business and Larry King Now resulting in 2.5 million impressions over two years.

Provided corporate English consulting for senior staff and C-level executives, presenting high-level course material for up to 20 employees per session. Researched English-speaking partner companies and crafted presentations in English for Vice Chief of AES Eletropaulo.Select Accomplishments:• Collaborated with top-level executives in multinational companies such as Volkswagen, AES Eletropaulo and Santander to design Business English programs for employees resulting in 35% increase in participation.• Maintained a client retention rate of 100% over 10-month contract.

Developed creative story ideas and assisted producer with writing content for evening and weekend newscasts. Additionally, created dynamic web and social media content for network website, Facebook and Twitter. Covered assignments including Hurricane Irene and Basketball Hall of Fame Enshrinement Ceremony.