Paper Magic Group is a public company and designs, sources and sells social expression, educational and seasonal accessory products to mass and specialty retailers. Managed $30 million of revenue and a team of product managers dedicated to Christmas and everyday boxed cards, gift tags and educational products. Entered the company as a senior product manager focused on building the Dudley branded Easter products with additional responsibilities for Halloween accessory products.Led the growth of a highly profitable 2,000 s.k.u. Classroom decor business by $3.5 million in 2 years through effective sales promotions, licensing, innovation and custom products for the craft, discount and office supply channels.Grew the Dudley Easter brand to the number one market share position (over 50%) for egg decorating products per Nielsen surpassing the legacy brand PAAS. Brand growth driven through licensing, product innovation and leveraging Nielsen data.Successfully developed, sourced and sold "Motifs in a Minute" to Target resulting in over a million dollars in sales at a 40% profit margin.

Toland Enterprises was a privately run family owned company that designed, manufactured and sold heat sublimated decorative flags and doormats to mass and specialty retailers.Member of the executive management team and responsible for marketing and product development. Was also VP of Marketing of JS Homestyle that sold decorative accessories utilizing the party plan business model.Worked with Ernan Roman Direct Marketing (http://erdm.com) to improve customer experience by creating a best in class call center.

New Creative Enterprises was a privately run family owned business that designed, sourced and sold seasonal and everyday decorative garden themed accessories to mass and specialty retailers.Worked directly for the owners of the company and was responsible for marketing, product development and product life cycle management across all product categories totaling over 1,500 sku’s.Collaborated with a domestic heat sublimation printer to develop and launch a line of branded decorative flags that was sold to specialty retail and Target. The product was clearly superior and generated over $10 million incremental revenue.Successfully launched the Kathy Hatch branded line of decorative garden accessories in specialty retail and department stores. Extended the line to include other licensed artists including Debbie Mumm, which led to over $15 million incremental revenue.

Gibson Greetings designed, manufactured, sourced and sold seasonal and everyday social expression products to mass retailers.Managed a $40 million dollar business unit including seasonal celebration, decorative accessories, candles, novelty and plush toy products. Included marketing, product development and P&L responsibility. Started with the company as an inventory control analyst and was promoted in to various marketing positions in product management and account marketing. Created a new line of business for the company by capitalizing on the popularity of Beanie Babies and launching Silly Slammer brand “Toyz that make noize.” Partnered with internal and external resources to develop and launch the multi-million dollar product line. The popular Silly Slammer toys were used as the premium in the Burger King Big Kids meals.Led the growth of a $20+ million dollar plush toy business through product innovation and by capitalizing on major motion picture releases.