Jim Kruger Email & Phone Number

Detroit, MI, US

Greater Detroit Area

Dearborn, MI

Detroit

• Managed Buick.com and 2200 dealer desktop and mobile websites including development of website tools.
• Defined, planned and delivered a brand new Buick.com redesign resulting in achieving world-class site satisfaction scores on both desktop and mobile sites.
• Redesign led to increases in site outcomes that consumers care about most; 17% increase in research activities including a 58% increase in photo views, and 11% increase in shopping activity.
• Improved website performance to industry best in site speed.
• Deployed new BYO and Locate a Vehicle tools increasing completion rates of each by over 20%.
• Successfully launched two new vehicles on sites in 2016 while supporting monthly retail events.

Detroit

• Buick Digital and Social Media Manager 2011 to 2014Oversaw all digital activities while partnering with IT and creative agencies to develop websites, apps, and online promotions. Interfaced with senior management.
• Integrated all Buick website, digital advertising, and social media activities with overall Buick plan.
• Coordinated in-market and lifestyle advertising including an extensive testing and optimization plan that increased shopping outcomes by 29% annually.
• Initiated Cost Per Action program that allowed Buick to reduce the digital media budget by 34% while maintaining outcomes.

Detroit

• Directed all lead management, call center, and CRM activities to build customer relationships, sell vehicles, and support a multitude of Chevrolet programs.
• Managed all Chevrolet direct mail, email, and CRM programs.
• Supported vehicle launches, dealer retail events, and key initiatives with strategic CRM activities.
• Launched "Inside Chevy" magazine reaching 3M owners, hand raisers, and prospects and delivered over 2400 incremental sales.

Detroit

• Built first automotive in-market advertising group to manage relationship with Edmunds.com, KBB.com, Autotrader.com, Cars.com, and 25 other in-market sites supporting all GM brands.
• Partnered globally with Yahoo, MSN, and AOL to launch collaborative marketing allowing GM to execute database marketing through online advertising.
• Launched site retargeting across all GM brand and 4000 dealer sites.
• Established key metrics and directed optimization and testing plan for both media and creative that increased efficiencies by 121% and became a GM best practice.
• Led SEO and SEM activities and optimizations for all GM websites globally.
• Conducted training sessions on digital and online advertising for senior management, field personnel, and agencies.

Detroit

• Managed GMC.com, online advertising, and CRM activities while launching all-new Sierra, Yukon, and Acadia models.
• Increased efficiency through numerous online campaigns; launched GMC integration with the HGTV Dream Home, Official Vehicle of the NFL, and AOL Trade Secrets.
• Developed Emmy winning Living.com site with HGTV, the first all video website that showcased GMC vehicles assisting in home improvement projects.

Detroit

• Led the development of the relationship marketing plan and integrated programs with other divisional activities and managed lead generation, fulfillment, and call centers.
• Established e-mail and outbound telemarketing lead re-contact programs for Pontiac and GMC.
• Oversaw the Pontiac and GMC owner magazines including writing the RFP and bid process management; launched the Buick owner magazine.
• Integrated GM CRM and database activities within Pontiac, GMC, Buick, and Fleet.

Detroit

Director, Database Marketing 1998 to 2000Developed and implemented B2B and B2C database and relationship marketing programs.Ad/Marketing Communications Manager 1996 to 1998Hired, oversaw, and directed the work of DTE Energy’s ad agencies for corporate and product specific advertising, direct marketing, and website development.

Detroit

Supervised advertising, direct marketing, and collateral development for Ski-Doo snowmobiles. Managed a wide variety of programs producing a full range of advertising, dealer newsletters/magazines, promotional materials, direct mail, and presentations for Ford and Jaguar clients.

Cleveland/Akron, Ohio Area

Managed marketing and advertising programs including creative development for a 15-office medical practice.

Bachelor Of Science, Advertising/Marketing

Activities and Societies: UAO--University Activities Organization-Performing Arts Director, Student Court, Honor Student Association

Master Of Business Administration (M.B.A.), Marketing, 3.5 Gpa

Activities and Societies: Marketing Association