•Marketing Strategy - B2B / B2C conceive, develop and implement integrated multi brand marketing communications strategies driving business goals, new product launches, advertising and public relations campaigns. Strategically redesigned and executed the Case IH, North American dealer Co-Op and communications. •Social Media Strategy - Directed commercial and social activities and build new capabilities impacting sales objectives through multiple channels including dealer, field teams and senior leadership. Led the strategic company partnerships, revolutionized social media content application offerings for our dealer network and increasing usage rate to over 60%. •Brand Development & Strengthening – Created sales and marketing training and tools for dealers and employees. Launched the Dealer Digital Assistance portfolio encompassing in-store and digital media resources. Created the “Branded Zones” digital media platform for dealers. •Strategic Demand Initiatives - Lead go to market strategies, Co-Operative Marketing, dealer, tools and programs. Designed and implemented the Case IH Wholegoods Customer Outreach program designed to follow up on sales leads, results are $52 / $1 ROI and a 20.6% conversion to sale on 36,000 leads. • Growth Strategy – Omni-Channel integrated a technology roadmap and Channel Marketing Automation Platforms by redesigning and introducing the new Dealer Assets Management system. Capitalized on sponsorship commitments representing 10% of the Co-Op $17M budget and increased lead generation conversion to sale ROI by 5% on key activities. Channel Communications Transformation - Strategically developed and cross functionally lead corporate and dealer communications process and systems platform for North America 700+ locations. Redesigned what and how the company communicate to our dealer network.

• Strategic Marketing and Operations - Led and developed US Marketing Operations and cross-functional strategies for 5 company divisions and owned hundreds of channel relationships. This included Riding Academy which sold 8,000 motorcycles and contributed $180M and Authorized Rentals. 10,000 motorcycles at $200M annually by converting students and customers to sales.• Marketing Strategy - Created and nurtured customer leads using assets, tools and resources to generate sales. Led the commercialization of the “JumpStart” customer experience engagement tool which fed 20,000 people to our Riding Academy program.• Culture, People and Teams - Inspired, motivated and engaged staff in all areas of the company through employee development. I achieved the highest overall team scores on the Gallup Surveys for 6 years consecutively as part of the Global Marketing division.• Brand Growth - Held ownership for multi-million dollars in services and materials including over 400 company-owned vehicles and other assets which generated in increase of unique customer experiences topping over 200,000 leads annually. Championed, Global Customer Lead Application system, increasing customer lead data accuracy and reducing time to follow up with customer by 200%.

• Customer Experience Strategies and teams that contributed to revenues exceeding $190M, including annual sales of over 6,000 dealer and dealer fleet motorcycles per year. • Customer Engagement - Led development of global experiential marketing portfolio to increase customer engagement. • Product Innovation - Continuously on the execution leadership team of Project LiveWire (H-D’s first electric motorcycle and the Street platform (new motorcycle used for training). Leadership team of the development and training integration of the “STREET” motorcycle platform of 500 and 750 cubic centimeter (smaller size bike) offerings.• Customer Culture - Provided leadership to Harley Owner’s Group member/customer services teams in providing one on one communication and issue resolution resulting in an improvement in member satisfaction scores of 10%.

• Retail Operations Strategies - P&L accountability and impact, increased internal and network consultative selling capabilities including product packaging, trademark and marketing promotions for 1200 global dealership accounts. This resulted in the contribution of $1Billion annual Parts & Accessories and Custom Vehicle Operations division sales. • New Product Velocity - Designed “Customizer” computer-based training module for global dealers which provided development and motivation, increasing accessory sales by 10% and $70M annually. • Channel Capabilities - Created 24 “Chrome Consulting” computer-based training modules, effectively training 8,000 dealer staff in 1 year, this program increased an average dealership accessory sales by 25%.• Customer Culture - Implemented and continuously improved Parts & Accessory business development and comprehensive product launch campaign initiatives including “end to end” customer & technical service. This created operational efficiencies that saved 200 hours annually.• Sales and Profit Drivers - Created “Custom Coverage” 60-day parts and accessories warranty extension, in a highly complex service environment increasing sales by $35M/year. Produced “Chrome Points” initiative with Harley-Davidson Financial Services VISA credit card loyalty program partnering in a matrix environment, leading to $20M incremental revenue.

• Channel Growth - Implemented retail planning and program development for North American dealer accounts (650) to optimize dealer performance. This program was responsible of $50M in incremental profit for 36 participating dealers.• Network Development -Consulted dealer accounts one on one and designed dealer training and tools. Created, assessed, and provided continuous improvement of retail best practices and performance group forums. Negotiated, influenced and built credible and strong partnerships in a matrix-ed environment.

• Implemented retail planning and program development for North American dealer accounts (650) to optimize dealer performance. • Consulted dealer accounts one on one and designed dealer training and tools. • Created, assessed, and provided continuous improvement of retail best practices and performance group forums. • Negotiated, influenced and built credible and strong partnerships in a matrixed environment.

• Led large teams, 300+ FT/PT staff on retail initiatives in stores with revenues exceeding $50 million/year per store. • Completed Store Executive Management Programs. • Provided P&L, logistics management and district resources as subject matter expert for 12 metro Milwaukee stores.

• Led large teams, 300+ FT/PT staff on retail initiatives in stores with revenues exceeding $50 million/year per store. • Completed Store Executive Management Programs. • Provided P&L, logistics management.Specialties: James Mangone, marketing, global, leader, transformed, business performance, management, product, program, distribution channels, operations, initiatives, customer service, campaigns, initiatives, financial, metrics, scorecard, sponsor, champion, volunteer, continuous improvement, projects, programs, brand, team, development, supplier, contracts, legal, purchasing, dealer, training, rental, revenue, profit, services, materials, assets, capital, expenses, fleet, logistics, customer, experience, accessories, manufacturing, best practices, tools, policies, optimize, maximize, retail, pilot, Harley-Davidson.

• Led large teams, 300+ FT/PT staff on retail initiatives in stores with revenues exceeding $50 million/year per store. • Completed Store Executive Management Programs. • Provided P&L, logistics management and district resources as subject matter expert for 12 metro Milwaukee stores. Specialties: James Mangone, marketing, global, leader, transformed, business performance, management, product, program, distribution channels, operations, initiatives, customer service, campaigns, initiatives, financial, metrics, scorecard, sponsor, champion, volunteer, continuous improvement, projects, programs, brand, team, development, supplier, contracts, legal, purchasing, dealer, training, rental, revenue, profit, services, materials, assets, capital, expenses, fleet, logistics, customer, experience, accessories, manufacturing, best practices, tools, policies, optimize, maximize, retail, pilot, Harley-Davidson.

.

• Led large teams, 300+ FT/PT staff on retail initiatives in stores with revenues exceeding $50 million/year per store. • Completed Store Executive Management Programs. • Provided P&L, logistics management and district resources.Specialties: James Mangone, marketing, global, leader, transformed, business performance, management, product, program, distribution channels, operations, initiatives, customer service, campaigns, initiatives, financial, metrics, scorecard, sponsor, champion, volunteer, continuous improvement, projects, programs, brand, team, development, supplier, contracts, legal, purchasing, dealer, training, rental, revenue, profit, services, materials, assets, capital, expenses, fleet, logistics, customer, experience, accessories, manufacturing, best practices, tools, policies, optimize, maximize, retail, pilot, Harley-Davidson.