I use research, data and insight to help senior stakeholders make evidence based decisions. Throughout my career I have built and managed teams with a strong commitment to anticipating stakeholder needs and providing timely recommendations that are concise, relevant and actionable. This approach has enabled me to consistently build close relationships at a senior level and ensure that research is a key component of the decision making process.I have extensive experience of working in research and insight functions both agency and client side and have a very clear understanding of the requirements and frustrations on both sides of that divide. I have an excellent working knowledge of a broad range of quantitative and qualitative research methodologies. I have worked in media for sixteen years and have witnessed at close quarters the huge digital transformation of the industry. This has consistently presented new challenges, new business problems and new ideas to get to grips with. This is where I thrive; I work well within fast moving environments where change is commonplace and accepted wisdom exists mainly to be challenged.I have a strong interest in government and politics and a history working in social research; I ran the European Commission’s Consumer Confidence Barometer in the UK and worked closely with the UN on multi-country research projects. In recent years I have spent an increasing amount of time conducting polling on behalf of the Guardian and Observer and have published the results of many deep-dive explorations of social issues as part of The Observer’s Uncovered series.Specialities: Quantitative and qualitative research, media research, consumer insight, audience research, brand tracking, customer segmentation, product development, data journalism, polling, econometrics, price testing, bundling, digital marketing, marketing strategy, sentiment analysis, digital media, digital strategy, management, leadership, newspapers, online news