Launched operations start up of new wine tasting lounge.Organization of E commerce, including managing social network, search engines, web sales site and Internet review sites.Social Media: Contributed to strategy and frequent social media outreach.Sales Support: Anticipated and responded to marketing needs of internal sales team.Hosted key accounts and VIP winery tours.Direct to consumer sales of ultra premium wines.Development and execution of marketing materials, social media campaigns. Increased tasting lounge traffic through community partnerships.

Strategic business development.Processed wine purchase orders for over 100,000 cases. Inventory management.

Direct to consumer sales of award winning wines.Lead tour guide and trainer.Build and maintain enduring customer relationships to boost sales and generate repeat business.Wine, food and retail merchandise specialist.

• Launched operations start up of new wine tasting salon.• Proactive field support for sales representatives.• Administration of distributor relations: registration, bill backs, wine samples, and depletions.• Organization of E commerce, including managing social network, search engines, web sales site and Internet review sites.• Social Media: Contributed to strategy and frequent social media outreach.• Sales Support: Anticipated and responded to marketing needs of internal sales team.• Hosted key accounts and VIP winery tours.• Direct to consumer sales of ultra premium Napa Valley wines.• Development and execution of marketing materials, social media campaigns. • Increased tasting salon traffic through partnerships with local hotels.

Tasting Room Sales

* Redesigned cash handing procedures for tasting rooms point of sale stations.* Tasting room sales (revenue exceeding 1.2M).* Challenged to identify and capture opportunities for new business development, and revenue improvement throughout Northern California.* Implemented successful new selling strategies designed to accelerate profit growth and expansion of single vineyard tier wines.* Implemented effective internal control procedures, reduced inventory shrinkage by 50%.* Managed inventory control (over 30 wines).* Created performance driven sales incentives to drive staff to 100 % of plan, '07-'08 FY* Designed staff education training seminars (15-20 part-time staff) in wine customer service, wine descriptors and wine and food pairings.* Facilitated VIP and trade organically grown garden and winery tours * Developed, promoted and implemented special events, and tasting room promotions to increase tasting room traffic and average amount spent.

* Managed communications and provided customer service support to senior management, sales managers and distributors, including: financial analysis and sales report generating.* Managed allocations, and pricing, for 30 different brands with over 50 different distributors.* Processed distributors bill backs.* Compiled and distributed monthly price book updates to senior management and national sales force.* Developed and circulated marketing point of sale materials to international distributors worldwide.* Executed international import/export services, including brand registration, international compliance, and export warehousing. * Monitored P/L reports for international sales divisions to measure proper budget allocations and expenses.* Processed orders for over 100,000 cases worldwide.• Prepare export orders and give to the warehouse department so they can finalize the order for shipment. Once complete, schedule export order for pick up.• Obtain pertinent documents (Certificates of Origin, lab analysis, custom docs, sticker approvals) required by receiving country.• Create stickers for export orders to ensure compliance with country requirements• Track progress of orders upon customer request.• Completion of all documentation required to ship wine from the United States to foreign customers including Lab Analysis Forms, VI1 Forms, 5100.11 Forms, Certificates of Origin, Packing Lists, Certificates of Free Sale, etc.• Interpret export requirements for changes in labeling, packaging and shipping requirements.• Check new package designs for compliance.• Work with TTB and internal notary to have documents notarized and approved.• Insure the correct SKU’s are shipped to the correct markets.• Support export sales by preparing reports, registration and preparation for fairs and tours including wine shipments.Work with Warehouse Manager to schedule wines to be taken in for export analysis.