Jim Murphy Email and Phone Number

Served as one of the key leaders of innovation within the Medicare & Retirement line of business. Planned and executed organization’s Innovation Collaboration commitment with Medicare and Retirement’s largest partner: AARP. Oversaw programs and initiatives that were contributors to Medicare & Retirement’s overall innovation agenda.-Led UnitedHealthcare’s role in collaborating with AARP on innovation initiatives, including a multi-million-dollar portfolio of projects that tackled such… Show more Served as one of the key leaders of innovation within the Medicare & Retirement line of business. Planned and executed organization’s Innovation Collaboration commitment with Medicare and Retirement’s largest partner: AARP. Oversaw programs and initiatives that were contributors to Medicare & Retirement’s overall innovation agenda.-Led UnitedHealthcare’s role in collaborating with AARP on innovation initiatives, including a multi-million-dollar portfolio of projects that tackled such domains as: caregiving, diabetes prevention, fall prevention, social isolation/loneliness, Alzheimer’s/dementia support, advance care planning, and Medicare education and decision support. These initiatives have primarily taken the form of research and/or pilot studies within Medicare populations. Notable published reports include Project Catalyst: Caregivers & Technology, Project Catalyst: Activity & Sleep Trackers, Reducing Loneliness and Improving Well-being Among Older Adults with Animatronic Pets.-Developed and executed on Thought Leadership initiatives on behalf of UnitedHealthcare and AARP, including the establishment of an online community focused on entrepreneurial opportunities to serve the 50+ population. -Co-founder of the Project Catalyst research consortium among unlikely partners, including AARP, UnitedHealthcare, Pfizer, MedStar Health, and Robert Wood Johnson Foundation. Served as lead sponsor and advisor to industry challenges focused on Alzheimer’s support and fall prevention as curated through the OpenIDEO platform.-Acted as lead on other key programs within Medicare & Retirement including Solutions for Caregivers, My Advocate (social determinants of health), and piloting of In-home Non-medical Care programs. Show less

Integrated the sales and marketing functions of legacy Care Improvement Plus plans into the UnitedHealthcare ecosystem. Worked with Marketing and Distribution leaders across UnitedHealthcare to meet legacy Care Improvement Plus growth goals while seamlessly integrating the product line into UnitedHealthcare systems over the course of a two-year period.-Worked with UnitedHealthcare Marketing and Distribution leaders to grow the service area, plan offerings, and enrollment of Care Improvement… Show more Integrated the sales and marketing functions of legacy Care Improvement Plus plans into the UnitedHealthcare ecosystem. Worked with Marketing and Distribution leaders across UnitedHealthcare to meet legacy Care Improvement Plus growth goals while seamlessly integrating the product line into UnitedHealthcare systems over the course of a two-year period.-Worked with UnitedHealthcare Marketing and Distribution leaders to grow the service area, plan offerings, and enrollment of Care Improvement Plus plans—growing the membership by over 180K lives and revenues by $2B in a two-year period.-Represented legacy Care Improvement Plus plans through all Distribution initiatives (National Sales Meeting, External Distribution Channel/Field Sales, Telesales, Compliance).-Integrated all legacy Care Improvement Plus functional areas and team members into their respective UnitedHealthcare areas, including: direct marketing, member experience, member materials, digital, and public relations—while simultaneously delivering on established acquisition goals.-Supported CMS audit of legacy Care Improvement Plus plans’ marketing activities.-Participated in numerous non-compulsory UnitedHealth Group Development and Enterprise Programs, including Medicare & Retirement Mentor Program (Mentor), Culture Ambassador. Show less

Served as a member of the Senior Management Team of a 2,500-person, $2B Medicare Advantage health plan. Key leader of a start-up within the Medicare Advantage Special Needs Plan (SNP) arena, playing a critical role in the growth and evolution of the organization from a disease management company that retooled itself into a health plan, and grew by 50x over a seven-year period—ultimately acquired by UnitedHealthcare in 2012.-Spearheaded all internal and external marketing and communications… Show more Served as a member of the Senior Management Team of a 2,500-person, $2B Medicare Advantage health plan. Key leader of a start-up within the Medicare Advantage Special Needs Plan (SNP) arena, playing a critical role in the growth and evolution of the organization from a disease management company that retooled itself into a health plan, and grew by 50x over a seven-year period—ultimately acquired by UnitedHealthcare in 2012.-Spearheaded all internal and external marketing and communications efforts. -Acted as senior strategist for brand development, growth, and management.-Co-owned development and achievement of annual acquisition/enrollment goals.-Managed the end-to-end member experience, including all mandatory CMS materials, care management and member services engagement scripting and materials. -Led the development and delivery of the organization’s reputation management/PR program.-Oversaw a team of marketing professionals and a marketing budget of $10M+ annually. -Played a key role in the annual Medicare Advantage product planning and development process. Show less

Served an integral role of the Senior Management Team of a 75-person agency specializing in corporate communications in the financial services and healthcare arena. -Performed role of Senior Strategic Officer for the agency in the development of insightful and winning strategies on behalf of clients in a variety of industries. -Developed agency traffic, production, and accounting systems, as well as the creation of multiple new departments in the agency including media services and… Show more Served an integral role of the Senior Management Team of a 75-person agency specializing in corporate communications in the financial services and healthcare arena. -Performed role of Senior Strategic Officer for the agency in the development of insightful and winning strategies on behalf of clients in a variety of industries. -Developed agency traffic, production, and accounting systems, as well as the creation of multiple new departments in the agency including media services and public relations. -Created strategy and implemented multi-million-dollar campaigns for clients such as: XLHealth, GEICO, Nuveen Investments, Raymond James, and Chevy Chase Bank. Show less

Provided account management, strategic counsel, and project portfolio oversight for a myriad of regional and national clients—primarily in the healthcare and financial services arena. -Led development of award-winning, B-to-B and B-to-C campaigns on behalf of clients such as: NYLCare, Greenwich Associates, Calvert Group, Legg Mason, and Deutsche Banc Alex. Brown.-Responsible for: managing client relationship, development of strategy, management of timeline and budget, management of… Show more Provided account management, strategic counsel, and project portfolio oversight for a myriad of regional and national clients—primarily in the healthcare and financial services arena. -Led development of award-winning, B-to-B and B-to-C campaigns on behalf of clients such as: NYLCare, Greenwich Associates, Calvert Group, Legg Mason, and Deutsche Banc Alex. Brown.-Responsible for: managing client relationship, development of strategy, management of timeline and budget, management of creative development, and supervision of traffic and production functions. -Additional responsibilities included: coordination of media planning/buying and public relations. Show less