Jim N. Email & Phone Number

I have hung up my cleats, given my notice, bagged it, called it a career and gone fishing.

Platypus Marketing Group is a start-up marketing strategy consultancy that combines big company/big agency-honed knowledge and expertise in marketing strategy, digital and social media, and advertising to help clients grow and thrive in their niche.We develop comprehensive strategic marketing plans, social/digital campaigns, crowd-funding campaigns and promotional programs of all kinds. Uniquely evolved marketing.

Chicago, Il, Us

Arlington, Va, Us

Led the digital transformation of Communications, including the introduction of new tools, platforms and approaches to marketing. Developed and implemented strategies to increase the use of data and analytics to shape content creation, ensure integration of across all digital and social channels, and track and share campaign performance.Built the digital marketing team from four to 18 direct reports and built strong partnerships with a large group of enterprise wide "dotted-line" reports. Introduced new digital training and resources for broader group of 300 communicators and marketers.Drove the strategy for and development of Boeing's social and digital channels: boeing.com (2M+ monthly uniques), Facebook (1.3M+ followers), Instagram (780K+ followers), YouTube (485K+), LinkedIn (945K+ followers) and Twitter (450K+ followers)--all of which significantly outperformed industry and platform benchmarks.Introduced: Google Analytics Suite, Spredfast, Social Chorus and Sysymos.

Arlington, Va, Us

Led Boeing's enterprise brand and advertising efforts, including US TV advertising, international print and digital advertising in Asia, enterprise digital content and social media strategy, and Boeing Stores (the company's retail division).Continued to lead Boeing's retail efforts in preparation for Boeing's Centennial Celebration in 2016. The Stores reached $57M in revenue in 2014, growth of 430% in six years, with online growth increasing by more than 500% over the same period. Introduced expanded licensing partnerships with global luxury brands.

Arlington, Va, Us

Managed international brand advertising in China, retail division (The Boeing Stores), content strategy, naming strategy, sponsorships and other brand-related duties. Experienced in digital advertising; content marketing (including video development/production/promotion); international advertising research, development and media placement; sponsorship negotiation and activation; and managing the complexities of a global brand.

Arlington, Va, Us

Led all corporate identity and corporate sponsorship efforts for global brand.Conducted a successful global brand refresh across all businesses and divisions; streamlined trade show planning; establish new brand tools, training and brand center; established new, clear and simple standards for use of imagery, color, typography, design grids, logos, etc.Established new approach to branded sponsorships to maximize benefits for high visibility sports sponsorships with Chicago Bears and Chicago Blackhawks; established template which was rolled-out nationally as business units renewed sponsorships or initiated new ones; negotiated new contracts and renewals. Developed partnership with The Kennedy Center to serve as the lead sponsor for numerous events, including as the lead sponsor of the Honors Weekend.

Arlington, Va, Us

Established and implemented strategy for multi-million dollar local philanthropic programs, led volunteer efforts and community outreach. Developed international educational strategies, including STEM programs and early childhood education programs. Regularly interfaced with senior company leadership.

Led all marketing, communications and development activities for small-but-high-profile not-for-profit civic group. Worked on national news stories with 60 Minutes, the New York Times and ABC NEWS 20/20, among others.

Master Of Business Administration (Mba), Marketing And Finance

M.Ed., Curriculum And Instruction

B.A., English