A highly rewarding role, bringing three luxury UK brands together under one roof; Perrin & Rowe, Shaws, and Victoria + Albert. Delivering positive change and building partnerships with customers is at the heart of the organisation. Creating a culture of engagement, collaboration and ownership is the key to our success. As a sales team, our focus is to continually develop processes, service and support, with the goal of exceeding customer expectations and living up to the exceptional quality of our brands.

A short but productive and satisfying role that provided valuable insight in to new categories and markets. Driving change and setting a sound, profitable platform for growth were the primary aims.Key achievements and responsibilitiesSales force re-organisation; aligning skill-sets with roles and teams with specific customer typesCRM implementation; roll-out, refinement, training and embedding in multiple departmentsCreating a new forecasting methodology and developing solutions with IT to increase accuracy and simplify user input Renegotiating terms with key national group customers, ensuring contracts were sufficiently profitable to provide the support needed to drive growth.Team building and individual development; re-energising sales team increasing effectivenessClose collaboration with buying groups to support members and increase adherence to agreements

A multifaceted role encompassing UK, Ireland and international sales across a diverse product range and customer base - from high volume seasonal consumer goods via major DIY and grocery chains to technical solutions for building trade professionals. Key Responsibilities• Drive sustainable multi-channel growth: DIY, FMCG, Trade, Professional• Differentiate and build multi brand/channel propositions• Integrate diverse sales teams and establish best practice• Optimise organisational structure and create succession plans • Enhance salesforce effectiveness and support / service for all customers• Develop long term strategy and establish key customer partnerships• Assume full P&L responsibility including budgeting, forecasting and reportingExecutive Leadership / Strategic Planning & Implementation / Organisational Design / Change Management / Strategic Partnerships / Acquisitions & Integration / Capability Building & Team Development / Multi-channel Leadership / Sales Framework Design / Channel Marketing Strategy / Cross Functional Process Development / Financial & Contingency Planning / Resource Optimisation / New Market Penetration / e-Learning / Sales Excellence

As well as responsibility for the largest customer and highest turnover channel in the division, this position included specific responsibility for shaping future direction. It incorporated identifying and pursuing UK & European acquisition targets as well as supporting the transition of previously acquired businesses. Leading cross functional improvement initiatives and establishing financial / sales management disciplines were also key aspects of the role. Strategic Direction / Mergers & Acquisitions / Capability Building & Team Development / Leadership & Coaching / Strategic Partnerships / Channel Marketing Strategy / Commercial Policy Design / ROI Optimisation / Portfolio transformation / Cross Functional Process Development / Building Best Practice / Forecasting & Budget Planning / Sales & Operations Planning / Continuous Improvement / CRM Design / Category Management / P&L Ownership / New Business Development / Subsidiary Integration / International Business / B2B / B2C

Strategic Partnership Development / Mergers & Acquisitions / Sales Process Design / Negotiation / Range Differentiation / In-store excellence / Pricing Strategy / Competitive Positioning / Export Strategy / Market Entry Modelling / International Sales & Marketing / Portfolio Transformation / Subsidiary Integration / New Business Generation / Customer Retention / Margin Enhancement / Value Chain efficiency / Team Development / Training & Coaching / Building Best Practice / Forecasting & Budget Planning / P&L Management

Strategic Relationship Building / Portfolio Planning / NPD / Trade Market Development / Online Proposition / Campaign Planning / Market Insights & Analysis / Data Evaluation / Contract Negotiation / Sales Growth Planning / Range Differentiation / In-store excellence / Pricing Strategy / Competitive Positioning / Promotions / Innovation / New Category Penetration / Margin Enhancement / Infrastructure Investment / Value Chain efficiency / Forecasting / P&L Management

Strategic Relationship Building / Category Leadership / Market Insights & Analysis / Data Evaluation / Contract Negotiation / Sales Growth Planning / Range Differentiation / In-store excellence / Pricing Strategy / Competitive Positioning / Promotions / Innovation / New Category Penetration / Margin Enhancement / Infrastructure Investment / Value Chain efficiency / Forecasting / P&L Management

NPD and Innovation, Brand Building & Positioning, TV Advertising, BTL Campaigns, Channel Strategy & Implementation, Market Insight & Competitor Analysis, NPD Process Design, Product Differentiation, Pricing & ROI Analysis, Maximising Basket Value, Margin Enhancement, Trade Promotions & PR, Radio, Web, Press, e-Marketing, Customer Collaboration, In-store Initiatives, End User Research, Consumer Segmentation Modelling, Loyalty programmes, Events Brands: Ronseal, Colron, Thompson's, Isoflex,Customers: B&Q, Homebase, Focus DIY, Wilko's, Independent DIY, Builders Merchants, Garden Centres etc.