Tapped by the CEO to drive revenue and brand growth across new sports vertical for this publicly traded financial technology and commerce solutions company with 40,000 employees working across 120 countries, I leverage industry relationships to optimize business and brand value. I develop and enable new technology solutions tailored to the vertical. While creating value propositions, use cases, and go-to-market (GTM) strategies for POS, analytic, antifraud, security, and per diem programs, I establish and champion the sports sponsorship strategy to maximize revenue, brand, and marketing opportunities across the Fiserv enterprise. DELIVERED RESULTS:► Growing the sales pipeline from $11 million to $21 million. Defining target clients/businesses, onboarding new partners, and producing comprehensive sales plan. Forging advantageous relationships with major sports leagues, venues, teams, concession and ticketing companies. ► Improving sales and portfolio of offerings. Defining target clients/businesses, identifying product gaps, expanding product development capabilities, and creating turnkey solutions.

I navigated the company through a period of unprecedented growth, complex legislative issues, and evolving business priorities while providing advanced sports industry expertise for the world’s largest daily fantasy sports company with 6 million registered users. While doing so, I built, managed, and optimized FanDuel’s 32 team partnerships, which were equally divided among the NBA, the NFL, and a league partnership with NBA.DELIVERED RESULTS: ► Saving $10 million annually by expertly renegotiating 32 team deals; leveraging long-standing relationships, equal-treatment approach, and resellable assets to obtain 27% reduction in fees.

While directing Premium Seating and Suite Sales, Data and Analytics, Corporate Sales, and Business Strategy departments for the company that owns the Detroit Pistons and operates venues, including The Palace, DTE Energy Music Theatre and Meadow Brook Amphitheatre, I drove aggressive growth.Significantly improving performance across all PS&E properties, I restructured sales and business development functions, introduced best practices, and centralized data analytics while integrating revenue departments. DELIVERED RESULTS: ► Quickly turning around the organization, reversing years of losses by introducing high-impact sales approach, upgrading packaging, and formulating new pricing strategies across departments. ► Developing strong business/community relationships with senior NBA league officials, key stakeholders, and various media outlets.

While overseeing concessions and merchandising, brand/retail advertising, suite/premium/general ticket sales and operations, hospitality and service, broadcast/digital media, game entertainment, non-gameday events and corporate sponsorships, I maximized the club’s sales, revenue, and marketing functions. To optimize the fan base, I capitalized on trends and consumer research, employed best practices, and clarified branding guidelines. While leading and motivating a team of 60+ employees to peak performance levels, I cultivated and negotiated lucrative/innovative partnerships with food and beverage companies and merchandising firms.DELIVERED RESULTS: ► Structuring, negotiating, and closing a 20-year, $120+ million landmark stadium naming rights deal with FirstEnergy, still the largest sponsorship deal in the region. Building package, creating materials, and successfully prospecting local blue-chip companies that would respect the team’s/stadium’s heritage.► Realizing $4 million revenue gain while growing corporate sponsorships and media sales revenue by 20%. Initiated powerful marketing campaign that increased attendance and restored club’s dominant position throughout Northeast/Central Ohio.► Increasing suite and hospitality sales $1.5 million, and non-game day event sales by 30%, by improving offerings and producing impactful outbound sales/service campaigns.► Launching Cleveland Browns Daily, an hourly weekday radio show – a first for any professional sports team. Generating 300 hours of annual broadcast programming/content and securing a mid-six figure title sponsor. ► Radically improving the franchise’s digital presence by expanding social media following, redesigning the website, and developing a mobile app. ► Achieving substantial growth across all business units while turning years of financial loss into profitability, despite losing team record. Refocusing business operations on customer service/retention and value creation.

Serving on the executive team charged with the historic opening of the new $1.3 billion Yankee Stadium, I successfully launched Yankees Premium brand, designed integrated marketing plan, and built a comprehensive sales/service infrastructure. I turned the new stadium into a year-round venue for content, bringing programs and events that expanded the club’s brand and increased revenues. To delight discerning high-net-worth (HNW) clientele, I installed high-impact systems and programs. I hired and trained a 12-member premium salesforce.DELIVERED RESULTS: ► Driving $250+ million in revenue and selling through 95% of inventory, which remains the highest sell-through and revenue levels since the opening of the new stadium, while selling all premium seating and hospitality products.► Growing revenue to $150+ million by creating a year-round list of events. Enticing top businesses/clients with unique engagements, including special events, stadium tours, and player appearances.► Accelerating growth with up-selling opportunities and a rigorous prospecting approach. Cultivating lasting relationships with top executives and decision-makers from local, regional, and national companies.

Creating revolutionary revenue and brand development programs, I optimized corporate sponsorships, general/premium ticket sales, and merchandising. To identify growth opportunities, I instigated consumer research initiatives. I managed a staff of 45 and $100 million P&L with an expense budget of $10 million. I represented the stadium for all revenue-related activities associated with the FedEx Orange Bowl, BCS National Championship Games in 2000 and 2004, and the 2007 Super Bowl.DELIVERED RESULTS: ► Boosting annual revenue from $26 million to $40 million after establishing the Premium Seating Department. Building Season and Group Ticket Sales Department, including an outbound telemarketing staff. ► Bringing group sales from 20,000 to 61,000+, and new season ticket sales from 6,000 to 10,500+. ► Maximizing game attendance and avoiding television blackouts by devising incentives for large groups.► Producing FINSTV, a weekly TV program – a first for any professional sports team. Controlling broadcasting rights while expanding presence across internet, television, and radio outlets.► Devising a successful 40th Anniversary promotion in 2006; introducing new logo and year-long marketing/merchandising campaign. Generating high-impact content and programs for the $300 million renovation of Dolphin Stadium in 2007. ► Opening new revenue streams and stopping declining ticket sales after rebranding Dolphin Stadium and repositioning the franchise with integrated branding campaign.► Leading the successful bid to host the Miami Hurricanes’ NCAA home football schedule at Dolphin Stadium.

While overseeing advertising, promotions, corporate sponsorships, ticket sales, broadcasting, media/community relations, retail merchandising, in-game entertainment, publications, and creative services, I radically improved sales and marketing for the franchise. I devised long-term strategies, capitalized on post-season market opportunities, launched local business development initiatives, and designed multicultural marketing campaigns that appealed to Hispanic communities. I opened Marlin’s in Miami retail store and launched the Marlin’s website. I also served as Club Coordinator for the 1997 World Series, and liaised with MLB for all post-season activities. DELIVERED RESULTS: ► Being named Hispanic Marketer of the Year by the Greater Miami Chamber of Commerce.► Boosting year-over-year ticket sales by 35%+ per game. Increasing group sales 200% in targeted zip codes. ► Breaking club records for sponsorship revenue for 2 years by strengthening partnerships with major corporate clients. ► Growing season ticket renewals to 90% after improving customer benefits and introducing in-house sales incentives. ► Generating $500,000 in sponsorships from Hispanic-owned businesses after opening multicultural marketing channel.