✦ A CAREER OF DRIVING CHANGE THAT DELIVERS BREAKTHROUGH BUSINESS AND TEAM RESULTS ✦▶️ I’m an eCommerce B2B Marketing, Merchandising, and Product Development Leader who focuses on marketing consumer goods to top online and brick and mortar retailers including Amazon, Wayfair, Overstock (currently Bed Bath and Beyond), Office Depot, Target, Sam's Club, and Walmart. ▶️ Recognized as a reliable advisor, I am adept at laying the groundwork for enduring success and quickly delivering substantial growth in revenue, profit margins, and market share. I’m skilled at adapting strategies to meet the unique requirements of both the company and its clients. Key achievements include:✔ BUSINESS TRANSFORMATION—I have established formal e-Commerce systems and team, providing exponential ecommerce sales growth. I implemented standardized cost of goods sold and pricing guidelines, digital product page optimization, channel strategies, analytics, packaging improvements, and expedited shipping processes. I also successfully negotiated and integrated Product Information Management /Digital Asset Management (PIM/DAM; Salsify), online analytics (Syndigo), and user-generated content (UGC; BazaarVoice) platforms, providing for data-driven business decisions.✔ TEAMBUILDING AND LEADERSHIP—Committed to nurturing and developing talent, transforming underachievers into high performers, I created and led high-caliber teams, promoting an environment of openness, engagement, and cooperation. I consistently improved staff retention.✔ PRODUCT DEVELOPMENT | MARKETING—By recognizing and leveraging a rising consumer trend, I generated $20M in new sales. I obtained exclusive rights to a patented product and led an aggressive marketing campaign, that culminated in a “Product Of The Year” award from Staples.✔ INTERNATIONAL EXPERIENCE—I have expertise in offshore vendor sourcing and management, led leading remote teams, and conducted business across China, Vietnam, Malaysia, and Indonesia.✔ COST SAVINGS | QUALITY CONTROL—I addressed Damage and Defective (D&D) issues by implementing new packaging solutions, vendor performance standards, and quality control measures, that delivered annual cost savings of $2M concurrent with a 20% sales increase with major clients (Wayfair, Overstock, Amazon, etc.) over 18 months.✔ PRODUCT LICENSING—I orchestrated the licensing of renowned brands such as Looney Tunes (earning the Warner Bros President's award), Nickelodeon, MTV, Sesame Street, Coca Cola bears, Star Wars, Lisa Frank, and NASCAR, which led to a $47M increase in annual revenue.
