Manufacturer and marketer of sustainably-sourced, limited, holistic, natural, and superfood ingredient dog treat and dental sticks made in a solar powered facility for retailers committed to premium products.

Member of the senior executive team for the market leader in providing highly nutritious, sustainable dog food and treats to pet retail stores (Petco, Independent Pet, Natural Grocery), on-line retailers (e.g., Chewy, Amazon), and direct-to-consumer. Jiminy’s, Inc. was recognized by Inc. 5000 as one of the fastest growing privately held companies 2 years in a row.- Ignited sales 79% through independent pet channel launch, Petco initiatives, natural grocery expansion, on-line optimization, new product launches, and sales resource optimization.- Boosted operating margin 140 basis points via pricing, mix management, promotional strategy, and supply chain initiatives.- Built distribution in 1,000+ stores in independent pet in 12 months, gained 54% additional Petco store placements, and doubled product assortment on Chewy.com.- Delivered 59+% growth in targeted pet stores and 322% growth in top independent retail chains by developing and launching a retailer in-store engagement program that included training, in-store selling/sampling tools, and merchandising

Senior Executive responsibility for Sales and Customer Service with the leading North American Independent Pet Distributor with revenue of $570M, providing premium products and services to over 4500 Retailers from coast to coast. Managed $7.6M SG&A budget, 7 direct reports, and 106 indirect reports.- Delivered 29.2% sales growth while improving gross margin 60 basis points - Designed and implemented an effective Customer Experience structure by combining outside and inside sales and all cus-tomer service functions through a data-driven process, while upgrading team capability and defining career pathing.- Orchestrated COVID-19 response plan that included consumer research, e-commerce platform blitz, live webinar communi-cation plan to support retailers, modified customer coverage plan, and warehouse labor support initiatives.- Strengthened sales performance by developing and rolling out a disciplined sales process and tools, including customer segmentation and prioritization, standardized reporting, and enhanced CRM utilization.- Drove annualized revenue of $12M in 17 months of leading Ohio Valley expansion. Invested in sales resources, sales blitzes, brand promotions, and retailer marketing.

Member of the Senior Executive Team focused on delivering aggressive top-line sales, margin, and operating profit objectives for a $13M manufacturer and marketer of USA-made, super-premium, and natural organic dog treats sold through distributors to independent retailers and direct to top retailers (Petco, PetSmart, Pet Supplies Plus, Pet Retail Brands, Amazon, Chewy.com, Walmart.com, Target.com). Managed $4M sales and customer marketing budgets, 6 direct reports, and 8 indirect reports.- Grew the Plato brand national accounts business by over 18% (including distribution in PetSmart North America) and increased E-commerce channel by 23%.- Led a consumer research-driven process to launch a mainstream channel brand (Furry Republic). Secured distribution at Target.com, Walmart.com, Amazon.com, Chewy.com, and 150+ store brick and mortar chain within 6 months.- Improved the go-to-market processes by upgrading and professionalizing sales team through investing in national accounts and E-commerce resources, developing/executing a channel/customer prioritization strategy, optimizing distributor partner network, maximizing customer development plans, implementing a “customer wiring” process, creating a customer marketing department, enhancing the brand marketing team, and instituting an innovation pipeline process.- Spearheaded E-commerce channel growth strategy for both brands, including creation of incremental brand and customer marketing programs and an aggressive MAP policy and enforcement process to protect retail pricing integrity, improving compliance on Amazon from 24% to 100% in 8 months.- Led urgent process of combatting effects of KDR’s overly aggressive, double-digit price increase on Plato that occurred before being hired. Secured syndicated data, created plan to “right-size” pouches in retail price point “sweet spots,” added new sizes and items, upgraded recipes and packaging, offered customer incentives, and phased out old items within 9 months.

Member of the senior executive team of a rapidly growing $40M+ manufacturer/marketer of ultra-premium natural pet foods and treats sold through distribution and direct to top retailers. Accountable for meeting gross/net sales, margin, and operating profit targets. Managed customer and broker partner relationships, $12M budget, 5 direct reports, and 6 indirect reports.- Upgraded, professionalized and optimized sales and trade teams, simplified distributor network, improved and standardized sales and marketing processes, initiated and executed “customer wiring” for top retailers, instituted SOP’s for sales, and launched new products, including Zuke’s new dog food.- Grew business by over 30% in 2 years through securing distribution with new retailers and increasing distribution with existing retailers. Increased gross margin by 200+ basis points through mix management and pricing actions.- Successfully managed complexity of launching 35-40 new SKUs per year. Secured new distribution with PetSmart (54+%), Petco (33+%), Pet Supplies Plus, PetSense, and thousands of independent pet stores.- Gained distribution in 500+ stores in the first 6 months of directing the sales launch of Ascent dog food, including sales materials, retailer tools, training, and in-store support.

Senior executive with this rapidly-growing manufacturer and marketer of natural, functional pet food and treats. Key retail partners include Target, Safeway, Kroger, Whole Foods, Costco, PETCO, PetSmart and select independent Pet Specialty stores. Led initiatives to optimize organization internally and externally, strengthen relationships with key customer executives, accelerate distribution, launch new products, and increase top-line sales. Managed $18M sales/trade budget, seven direct reports, and thirteen indirect reports.- Achieved goal to double business in 3 years to $60M. Won new customers while expanding volume with existing customers. Grew margin 400+ basis points through mix management and pricing actions.- Professionalized and optimized sales teams. Introduced new organizational structure, upgraded key positions, and instituted standard operating procedures for sales.- Improved distribution with existing retailers while securing distribution with new retailers. Initiated and executed "customer wiring" for top retailers. Simplified and streamlined distribution network through consolidation.- Effectively managed complex process of launching 65-75 new SKU's per year. Gained new distribution with Kroger, Safeway, Publix, PetSmart, Petco, Whole Foods, Albertson's, and thousands of independent pet stores.

Consumer products division of NCH Corporation, providing pet products and solutions to key retailers including Walmart, Target, PetSmart, and PETCO. NCH is a $1 billion leading global provider of industrial supplies and retail products in over 50 countries. Led the engineering and execution of new U.S. and U.K. Sales organizations which included 8 direct reports, a $4.6 million budget, on-site key account management and a Trade Marketing function. Instituted commercial process discipline and focused sales management tools improving effectiveness and speed to market.- Delivered sales and operating profit targets 11 out of 12 quarters.- Led commercial team in securing 100% of the pet waste management section in over 3,700 Walmart stores resulting in YTD business +90.2%.- Won 80% of PetSmart's puppy pad business representing 60% of waste management category, resulting in sales of 116.3% to PY and 114%.1 to budget.- Designed and led the successful sell-in for three major platform launches (total 29 SKU's) to top 5 pet specialty retailers.

Launched a business providing sales/marketing solutions and consulting services to businesses and organizations. Grew the business from start up to over $460,000 in annualized revenues.- Developed and rolled out new sales management system for largest client (world leader in animal health), delivering a 110% to budget sales performance. Program included standard sales protocol, scorecarding/rep evaluation, customer development tools and a new commission structure.- Instituted a new "go-to-market" process with Top 10 clients improving speed to market. Elements included strategy review/refinement, customer stratification, and sales and marketing tools.

Senior executive for the largest producer of dry pasta products in North America and major supplier to retail grocery, mass merchandisers, and membership warehouse clubs with over $400 million in revenue. Responsible for developing a specialty business while managing the company’s institutional business, representing 30% of total company revenues.- Identified and addressed sales coverage productivity and margin opportunities with the largest customer by playing a leadership role in developing and implementing a national multi-vendor sales force.- Orchestrated the development and roll-out of a specialty pasta business plan, including all aspects of a strategic acquisition valued at $6 million in sales.

Focused on targeting, penetrating, and growing business with national retail and veterinary accounts. Led a team of over 50 cross-funtional personnel in business and account planning, logistics, and trade marketing. Full P&L accountability for this business generating $300 million of in sales.- Exceeded operating profit targets 22 out of 23 quarters while moving from #3 to #1 in market share. Spearheaded the development/execution of a high-growth account strategy that included resources in key retailer headquarter cities, a national merchandising team, and reallocation of trade spending. - Developed a strategic partnership agreement with the second largest retailer to address operating margins by collaborating on sales and supply chain initiatives. Secured joint planning on new store prototype and achieved major space gains, reduced inventory by 66%, and improved in-stock performance. Honored as "Strategic Vendor of the Year" four consecutive years. - Grew consumption 15%, reduced inventory by two weeks, and provided key learnings for a new store format with the largest retailer by spearheading an effective category management plan. - Led the most successful new product launch in high-growth account history: sales +35% vs forecast, shipped 100% on time, consumption +32% vs forecast, and category +3.5%.

Managed the sales, operations, trade marketing and sales administration activities of the retail and veterinary channels in the central U.S. region, which accounted for $175 million in sales.- Achieved 103% of sales targets and 101% of operating profit budget by driving an aggressive sales force optimization initiative that included eliminating two distributors and investing in Hill's sales headcount.- Generated consumption growth 3% higher than Zone average while achieving superior ratings on a post-audit customer survey following implementation of store-door delivery in two markets.

Strategic assignment with PepsiCo’s $6 billion domestic soft drink operation. Responsible for sales/marketing strategies, franchisee development, senior executive partnerships, and field communications for four key national restaurant chains generating over $10 million in revenues.- Delivered growth rates in excess of 10% by developing and executing a strategic plan for the largest account which included consumer targeting, major marketing events, merchandising concepts, product line expansion and technological innovation.- Accelerated growth by developing and rolling out a program for PepsiCo's most recent restaurant acquisition.

Focused on driving revenue, share, and profit growth for a $445 million business unit serving over 38,000 retail and food service customers. Managed $2 million operating budget and $34 million marketing budget.- Generated 6% volume growth, increased gross profit 12%, improved earnings 27%, and grew market share by 1.0 point by developing and implementing an effective channel, package, brand, and pricing plan.- Identified and addressed changing consumer ethnic demographic opportunity by spearheading a comprehensive Latino market plan, which drove market volume growth of 10+%.- Produced $39 million in incremental revenues by directing the roll-out of 30+ new brands and packages, including tea, juice, lemonade, water, and isotonic categories.

General management authority and P&L responsibility for the company's $156 million food service/vending business in North Texas. Oversaw 150 employees including sales, marketing, operations and distribution.- Drove 33% earnings improvement by generating double digit volume growth, reducing costs, and increasing productivity.- Increased brand availability and presence by spearheading a youth strategy driving share of schools from 15% to 42%, placement of 3700+ pieces of equipment, and securing long-term contracts with four key accounts.- Selected for the company's executive development program with responsibility for creating and executing sales operations programs to drive revenue and productivity through seven area locations in a $1.2 billion division.

Significant sales, marketing, and distribution experience in the healthcare industry including hospital supply manufacturing and distribution (American Hospital Supply Corporation), a physician supply start-up, and a hospital management company.