Jim Squires Email and Phone Number

Marketing and communications consulting/leadership driving brand awareness and lead generation through a full mix of marketing tools and tactics including digital, collateral, advertising, events, presentations, and public relations. Additional services provided include:- Strategic marketing planning- Graphic design- Product/technology launches- Presentation training/employee coaching- External/internal communications- Brand creation, positioning, development, execution- Vendor management

Overseeing all aspects of strategic marketing for Americas region for Ikon Science, an industry leading oil and gas software solutions, services, and studies company.- Product marketing responsibilities for RokDoc and Curate software as well as regional studies and company services throughout the Americas- Creation, execution, and management of Americas' annual marketing plan- Budget management responsibilities- Working directly with Sales team (8 members throughout Americas) to provide marketing leadership for any/all marketing needs required.- Creating, executing, managing, and overseeing targeted marketing campaigns to help meet company revenue goals.- Ensuring the company is communicating the right messages to attract prospective customers and retain existing ones through branded marketing campaigns.- Overseeing new product and service introductions/offerings by working closely with Product Marketing.- Design various marketing materials (print, online, internal).- Oversee end-to-end tradeshow and conference participation including IMAGE, URTeC, GeoConvention, Energy In Data- Oversee various company sponsorships- Social media management responsibilities- Management of multiple third-party vendors- Remote, international work setting

Marketing and communications consulting/leadership driving brand awareness and lead generation through a full mix of marketing tools and tactics including digital, collateral, advertising, events, presentations, and public relations. Additional services provided include:- Strategic marketing planning- Graphic design- Product/technology launches- Presentation training/employee coaching- External/internal communications- Brand creation, positioning, development, execution- Vendor management

Marketing leadership for Renewal by Andersen of Houston.Management of all Houston-area marketing activities and 40+ employees in multiple departments. Responsible for marketing strategy, planning, execution, and results related to lead generation and customer management through integrated retail promotional marketing. - Decreased cost of marketing by 10% - Reduced cost per lead issued by 12%- Improved average sale price by 10%- Improved digital reputation to highest levels in company history- Developed and executed integrated marketing campaigns to drive demand through website/SEO initiatives, PPC campaigns, digital advertising, event management, and print and email advertising- Management of broadcast media including television, radio, and newspaper- Agency/vendor management and home-improvement influencer relationship development- Directed, coached, and developed marketing staff and consultants - Created all internal and external facing content to enable sales team to effectively position and sell company products and services- Re-positioned the company and product brands based on customer knowledge through market research and segmentation analysis - Successfully launched two new, customer-engagement, value-added service brands: - Tandem™, Renewal by Andersen’s internal, replacement and patio door installation-specific customer service organization - Cahoots™, Renewal by Andersen’s customer referral program- Responsible for tracking, measuring, and reporting on marketing KPIs (scorecards) - Led web site re-design

Contract and freelance marketing consulting.Marketing and communications consulting/leadership for ExxonMobil, Deloitte, C&C Reservoirs, TGS, and Citadel Casing Solutions. Working with senior management, drove brand awareness and lead generation through a full mix of marketing tools and tactics including digital, collateral, advertising, events, presentations, and public relations. Additional responsibilities included: - Strategic marketing planning- Graphic design- Product/technology launches- Presentation training/employee coaching- External/internal communications- Brand creation, positioning, development, execution- Vendor management

B2B marketing and communications department leadership and management of Amec Foster Wheeler USA’s internal and external marketing plans, campaigns, programs, initiatives, and budget to support business goals and objectives. Responsibilities included:- Working with executive management, sales, and technology managers to formulate, direct, and lead Amec Foster Wheeler external and internal communications and marketing initiatives and activities while promoting the company, its products, services, and its world-class people- Led internal communications initiatives and programs for HR, HSSE, and multiple, company-endorsed internal organizations - Based on proven processes and best practices, developed, executed, and delivered results-generating communications and brands that include consistent, company-wide branding and correct, consistent company image in marketing tools and tactics including ads, presentations, brochures, web site, etc. - Managed and participated in promotional activities and trade shows, worked with organizers, advertisers, and sales team to market services, Amec Foster Wheeler conferences, trade shows and special events, including product launches and campaigns.

Developed and executed strategic internal and external integrated communications programs and campaigns to achieve key business objectives. Specific responsibilities included ongoing company-wide internal communications as well as promoting TMK IPSCO to external constituencies.- Management and creation of internal communications content - Developed internal, HR-specific brands and communications strategies for multiple, employee-focused professional development programs- Re-branded Intranet web site

Sole marketing leadership responsibilities for Halliburton Testing and Subsea, a 500+MM USD, 850 person, international product/service line (PSL). Through working with executive leadership and sales staff, developed, approved and executed all aspects of a comprehensive, global marketing plan. A-level marketing initiatives included: - Defining PSL identity and convincingly communicating it to internal and external audiences- Participation in product/technology development strategies for PSL- Developing and implementing internal workshops and training for executive management and business development staff.

Management of marketing department and all global marketing planning, programs, campaigns, and efforts (both internal and external).

Marketing department leadership for Region IV Education Service Center, the largest of 20 education services centers throughout Texas. Responsible for all marketing-related activities for the organization including design and implementation of its current brand identity.

Account management for Landmark Graphics.