Jim Tan Email and Phone Number
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With over a decade of global growth marketing leadership, I've driven tech companies to 10x success through innovative, data-driven strategies. At CloudKitchens, my leadership over a US$4m budget led to a 230% leap in leads and a 2.4x of the tour rates. At Pelago and Skyscanner, I spearheaded strategies and campaigns that yielded unprecedented YoY growth. My regional role at GOGOX and membership doubling efforts with the Sharing Economy Association showcase my ability to amplify engagement and drive results.Beyond the boardroom, my life as a traveler and musician colors my approach to marketing, blending creativity with analytical precision.---Growth Marketing Toolkit: Salesforce, Hubspot, LeanData, Snowflakes SQL, Clay, Census, Segment, Tableau, Looker, Funnel.io, Zapier, Supermetrics, GA4, GTM, Google Ads, Facebook Ad Manager, LinkedIn Ad Manager, Contentful, WordPress, Prismic, Qualified Chatbot, Instabot, Hotjar, Figma, SEMRush, Ahrefs, InstaPage, Optimizely, Clay, Braze, Customer.io, Outreach, Brevo, ZoomInfo, AmpleMarket, Sproutsocial, Hootsuite, Sprinklr, ReachDesk, JIRA, Asana, etc.
Rippling
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Growth Lead, Global AcquisitionRippling Mar 2024 - PresentSan Francisco, California, Us
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Head Of Marketing & Growth - Us, Canada & LatamCloudkitchens Jul 2023 - Feb 2024Los Angeles, Ca, Us• Led growth marketing strategies and executions, overseeing a US$4.35M+ budget, a team of 8 and 2 agencies. • Achieved a 28.1% reduction in Customer Acquisition Cost (CAC) and 35% YoY revenue growth.• Transformed Google Search (SEM) and Facebook Ad scaling strategy through A/B testing and Conversion Rate Optimization (CRO), yielding a 230% increase in MQLs and a 2.4x boost in facility tour rates.• Engineered and launched a data-driven lead scoring and routing framework, resulting in a ~US$300K reduction in SD processing costs. -
Head Of Marketing - Us, CanadaCloudkitchens Aug 2022 - Jun 2023Los Angeles, Ca, Us• Revamped the SEO content strategy and spearheaded the global launch of 'Kitchen Finder'—a new SEO-focused web tool—driving a 185% increase in SEO leads and saving US$2.08M. This tool was subsequently rolled out internationally.• Launched multi-step Typeform qualifying questions and routing to significantly boost MQL rate, and implemented OTP mobile phone verification to further optimize MQL quality.• Mapped the MarTech stack and migrated from Google Sheets to Looker dashboards, enhancing data visibility and reporting accuracy to empower stakeholders with daily, data-driven insights.
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Head Of Marketing - ApacxCloudkitchens Jan 2021 - Aug 2022Los Angeles, Ca, Us• Directed growth marketing across 9 APAC markets, including India, Japan, South Korea, Hong Kong, Taiwan, and Southeast Asia, with a US$1.63M budget, achieving 12.2% MoM lead growth and 11.9% MoM reduction in Cost Per Lead (CPL).• Managed multi-lingual iterative Google Search and Facebook Ad campaigns, generating high Marketing Qualified Leads (MQLs) and closed deals.• Led the SEO content project in collaboration with an agency, resulting in a 72% increase in click rate and a 101% increase in lead conversion QoQ.
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Growth Marketing Lead - Apac (Pelago)Bcg X Nov 2019 - Jan 2021Boston, Massachusetts, Us• Achieved a 28.3% MoM increase in user acquisition by deploying a MarTech stack and overseeing paid media advertising.• Headed SEO and CRM email initiatives, collaborating with engineering and data science teams, leading to 145% MoM growth.• Led the initiative to integrate Pelago's content into Scoot's in-flight entertainment, capitalizing on the captive audience of flight passengers to facilitate itinerary browsing and reservations. -
Deputy Team Lead, Strategy Consultancy - Consulting Project, Nus MbaMicrosoft Jul 2020 - Nov 2020Redmond, Washington, Us• Collaborated with four MBA peers to provide consultancy services to help Microsoft's Experience Center (ECA) Singapore to increase its engagement rate.• Conducted comprehensive research and developed a framework to identify key challenges, opportunities, and potential next steps.• Created a strategic roadmap designed to boost growth and foster engagement in the post-COVID era. -
Squad Lead, Senior Growth Manager - Singapore & MalaysiaSkyscanner Mar 2018 - Sep 2019Edinburgh, Gb• Developed a data-driven growth marketing strategy with a team of seven growth hackers, achieving 23% YoY growth in Singapore and 210% YoY growth in Malaysia.• Executed diverse growth campaigns, including offline events and partnership collaborations with brands like Klook, KKDay, HKTB, and Lazada.• Consistently received "Exceeded Expectation" rating in annual performance reviews. -
Growth Manager - Singapore, Malaysia & ThailandSkyscanner Jul 2017 - Feb 2018Edinburgh, Gb• Promoted to Senior Growth Manager and Squad Lead within one year.• Led data-driven marketing campaigns for 11.11 deals, Black Friday, and Scoot deals, delivering an ROI of 65%.• Planned and launched experiments on 15 lifecycle marketing campaigns, with 4 surpassing 165% uplift, and subsequently scaled across all APAC markets.• Achieved a 12% MoM increase in social media engagement through a strategic blend of paid and unpaid social content.
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Regional Marketing Manager - ApacGogox Sep 2016 - Jun 2017Hong Kong, Hk• Relocated to Hong Kong HQ, supporting the CMO and leading Regional Marketing for Singapore, Hong Kong, Taiwan, South Korea, India, and China.• Achieved 11% YoY growth in app market share across Singapore, Hong Kong, South Korea, Taiwan, and India.• Supported local country marketing teams in adopting data-driven, cost-effective approaches for multi-channel campaigns to drive app downloads. -
Marketing & Communications Manager - SingaporeGogox Aug 2015 - Aug 2016Hong Kong, Hk• 8th hire and founding team member of GOGOVAN Singapore.• Led marketing team to conceptualize and execute B2C app acquisition campaigns and B2B lead generation initiatives.• Successfully secured IKEA and FedEx as key strategic partners, increasing app download and order booking exponentially.
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Marketing & Communications Manager - SeaArt Stage Singapore Jun 2014 - Jul 2015• Developed marketing and advertising strategies to position Art Stage Singapore as the premier art fair in Southeast Asia, resulting in 13% YoY increase in visitors (record attendance of 51,000) and 20% increase in ticket sales revenue• Oversaw governmental partnerships, including the Singapore Tourism Board (STB) and National Arts Council (NAC)• Managed online-to-offline marketing collateral: billboards, banners, TV, and print ads
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Co-Founder & Marketing ManagerDing Yi Music Company Nov 2010 - Mar 2014• Attained Institutions of a Public Character (IPC) status within one year, alongside the team.• Implemented marketing strategies to establish the ensemble as a leading chamber group, securing $700,000 in major and seed grants from the National Arts Council.• Co-programmed innovative productions: triennial "Composium for Chamber Music" festival and biennial Chamber Music Festivals series, showcasing esteemed global ensembles. -
2Nd SergeantMinistry Of Defence Of Singapore Dec 2005 - Sep 2007Sg• Completed Military Vehicle Class 3, 4, and 5 Driving Licenses.• Specialized in B Vehicle Maintenance and Recovery for the Combat Engineering unit.• Completed Vehicle Recovery Mechanic NCO Course and Automotive Basic Technician Training Course.• Finished National Service with a 'Very Good' rating for Conduct and Performance.
Jim Tan Skills
Jim Tan Education Details
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New York UniversityStrategy & Brand Marketing -
National University Of SingaporeStrategy & Marketing
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Nanyang Technological University SingaporeMarketing (Honours)
Frequently Asked Questions about Jim Tan
What company does Jim Tan work for?
Jim Tan works for Rippling
What is Jim Tan's role at the current company?
Jim Tan's current role is Head of Marketing & Growth • Growth Marketing Lead • Growth Marketing Strategy • GTM Product Marketing • MarTech Stack Architect • MBA.
What is Jim Tan's email address?
Jim Tan's email address is ji****@****ens.com
What is Jim Tan's direct phone number?
Jim Tan's direct phone number is +65917*****
What schools did Jim Tan attend?
Jim Tan attended New York University, National University Of Singapore, Nanyang Technological University Singapore.
What are some of Jim Tan's interests?
Jim Tan has interest in Singsaver, Tasty Japan, Entertainment Insider, Intrepid Travel, New York Bucket List, Travel Pilots, Thrillist Travel, Swiss International Air Lines, Como Point Yamu, Great Big Story.
What skills is Jim Tan known for?
Jim Tan has skills like Leadership, Social Media, Online Marketing, Press Releases, Event Planning, Start Ups, Market Research, Digital Marketing, Advertising, B2b Marketing, Music, Seo.
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