Reporting to the President and CEO, I progressed from Marketing Coordinator to Vice President of Marketing - increasing responsibilities and scaling the business over my 13 year tenure. As the Vice President of Marketing for Computer Aided Technology (CATI), my focus was to help the organization grow through the creation and execution of a multi-channel, integrated marketing strategy. At CATI, I had the opportunity to build the marketing function from the ground up, implementing process and technologies as well as defining the brand and recruiting a world-class marketing team.Demonstrated Success Included:>Grew qualified lead volume 20-25% YOY>Increased Lead to Opportunity Conversion Rates from 12% to 30%>Increased website traffic 15X through SEO and content creation initiatives>Grew topline revenue 12X by implementing marketing strategy and best practicesCore Responsibilities Included:>Directed and lead all marketing initiatives to support the strategic direction of the company>Aligned Sales and Marketing to achieve market share growth and improve customer retention>Developed the brand - creative, tone, positioning, and message>Leveraged data analysis to plan and execute targeted marketing campaigns>Partnered with the CATI technical team to create content supporting our digital marketing goals>Achieved financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating spend against effective marketing strategies>Recruited and developed a world class marketing team>Worked to expand the digital footprint by creating comprehensive SEO, PPC, and content creation strategy>Created relevant KPIs and reporting to track marketing health

Defined lead and demand generation strategies to align with sales goals and increase brandawareness. Introduced a telemarketing team into outbound marketing efforts

Developed annual marketing plan and began to build out the marketing team. Led the creation ofa new CATI website as well as new brand mark, creative, and messaging.

Began scaling up the marketing team to meet business demands and align with company growth goals.

Coordinated marketing communication initiatives including public relations, email, events,advertising, web development, and content creation. Implemented Pardot Marketing Automation.

As a Freelance Marketing Professional, I consulted with local businesses on marketing and advertising strategy, created marketing deliverables using Microsoft and Adobe Software, and designed social media presences through Facebook, Twitter, Myspace, and LinkedIn.