• Conducted Exploratory Data Analysis (EDA) on datasets with 15B+ rows, identifying customer engagement metrics such as unsubscribe rates and click-through rates from 100+ features for model incorporation using BigQuery• Orchestrated effective communication of findings to non-technical stakeholders, fostering collaboration and understanding, particularly with the Customer Relationship Management (CRM) team• Implemented machine learning models for personalized delivery based on model output and customer purchase propensity, driving a 2% increase in sessions and a 1% rise in sales

• Compiled users’ viewing history data to identify content preferences, resulting in a 10% increase in engagement time• Pioneered an online advertising performance initiative by tracking crucial metrics such as conversion rate and click-through rate, boosting advertiser revenue by 1.5% through the implementation of optimized ad placements

• Facilitated partnerships with 25+ social media influencers as the primary point of contact, boosting brand recognition and yielding 1M+ downloads• Enhanced the recommendation system by visually analyzing video attribute viewing patterns in Excel, leading to a substantial improvement in user experience and platform performance, elevating user ratings from 4.0 to 4.4