Oversee the data side for the agency, helping develop sound strategies for acquiring, retaining, and growing customer relationships for a wide variety of clients. This includes procuring the appropriate software and working with external vendors as needed. * Manage data team members and assign project tasks appropriately so that multiple clients’ needs are met* Develop proven marketing campaigns, using data insights and testing to optimize results* Conduct difficult, ad-hoc data analyses for clients in a timely matter, providing support and outside guidance

Acted as lead in metadata management and data quality initiatives. Worked with external vendor and consultants to develop a data warehouse and reporting system that provides a centralized view of customer, route accounting, supply chain, operations, and financial data.* Created an enterprise business glossary that ties technical data to business terms. Assisted with the mapping and transformation of data to create desired reporting metrics.* Profiled data and developed data quality rules to monitor the health of corporate data assets* Participated in various testing cycles. Led meetings to resolve project issues. Tracked and updated the status of Jira incidents.

Managed team of analysts by assigning projects, setting priorities, and providing feedback & direction. Worked on projects to improve the quality of sales and marketing data.* Managed project pipeline for the Enterprise Data Warehouse* Consulted with other business units on data quality processes and standards* Supported sales and marketing through the maintenance and enhancement of customer, contact, and prospect data* Led the segmentation of customers for territory alignment and financial reporting

Met the needs of internal clients across multiple business units by completing analysis projects to support strategic business decisions and pulling campaign lists for tactical marketing programs* Worked as the lead analyst on high profile projects; areas of focus included pricing, subscription recovery, and multi-year contracts* Investigated non-documented data from multiple sources and developed standard program performance reports* Provided expertise on SQL, VBA, geocoding, and Business Objects reporting to others

Managed the technical aspects (i.e., developed and maintained a comprehensive view of client data: meaning, organization, architecture, and reporting) for a diverse client base, including Caterpillar, TCF Bank, United Healthcare, US Bank, and non-profit companies such as Catholic Charities and Emergency Food Shelf Network. Coordinated the data structure within both Decisional and Operational Data Warehouses.* Managed a Senior Database Associate and helped mentor other employees * Managed high profile, quick-turnaround projects for United Healthcare, including requests from the Department of Justice * Worked as the lead analyst on direct mail processing that led to United Healthcare being honored at the 2007 NCDM Database Excellence Awards * Created a variety of SQL code templates (e.g., integrating, deduping, enhancing, NCOA processing, and calculating distances) * Brought new business opportunities/leads to the company

Acted as the lead analyst on database projects for such clients as Best Buy, Electrolux, and United Healthcare. Integrated disparate data sources, validated data, programmed complex ad-hoc queries, and developed reports.* Co-managed the migration and company wide roll out of Brio Performance Suite (now Hyperion)* Developed training materials and instructed end users on working in Brio Performance Suite

Designed and implemented data solutions to business problems by utilizing the corporate data warehouse. Interfaced with users and Information Systems staff members to fulfill business requirements and resolve data integrity issues. Trained users on Data Warehousing concepts and the Esperant query tool, and developed and presented User Group presentations.* Supervised a Marketing Analyst* Acted as one of the company's lead analysts in assisting McKinsey & Company consultants, dealing heavily with FICO credit score segmentation* Participated in Systems Development Life Cycle meetings and related user acceptance testing* Assisted in a proof of concept for a new query tool* Designed and conducted a data warehouse user survey, analyzed the results, and developed a corresponding action plan