Key Areas of Expertise:MarketingStrategic coaching and facilitation leading to: * Extensive written marketing plans. * Creative coaching and message development. * Integrated media strategies (social, email, web, e-commerce, content, print and event management). * Database management. * Leadership, team empowerment and operational excellence.SalesTerritory development and management leading to: * Extensive written sales plans. * Salary and commission plans. * Sales training and reporting. * CRM training and implementation. * Leadership, team empowerment and operational excellence.

As Chief Revenue Officer and Executive Vice President, I was the catalyst for transforming a deeply divided workforce into a cohesive passionate team. My leadership and commitment to process and empowerment quickly accelerated substantial revenue growth for an organization that had been stagnant for years. CPP is a “master mind” business that focuses on empowering and improving all facets (revenue-profit-operations-HR-technology-personal) of private practice optometry businesses.Responsible for facilitating an annual written marketing plan where none existed. * Built a lean, highly effective marketing team on a shoestring budget.* Accelerated lead generation for Optometry practices resulting in an additional 150 “immersion” guests.* Developed messaging and collateral that increased sales and brand awareness.Accountable for the development, management, and training for annual written sales plans, processes, and reporting.* Built a lean, highly effective sales team * Implemented CRM process, training and usage.* Cleaned and added 8 thousand client records to the CRM database. * Created team enthusiasm, empowerment and innovation where there was none.Owned revenue, profit generation, process implementation and reporting. * Took the company from negative growth and profit to positive growth and profit within the first 12 months.* Reduced client attrition by 10% during the same period.

Owned P&L for the Dental and Vision Care media verticals.Restructured marketing deployment * Built a lean, highly effective marketing team. * Delivered an annual written marketing plan. * Managed the creative process and developed new messaging and collateral suite. * Established an email (opt in) database (150,000 email addresses) for dental professionals as the catalyst for lead generation for new product sales, paid media targeting, social media engagement. * Added an additional 13,000 (25% active posts) FaceBook fans within 18 months. Used the platform for additional content, market research, marketing and value-added opportunities. Reorganized sales deployment * Built a lean, highly effective sales team. * Delivered an annual written sales plan. * Developed and launched new digital products to the sales portfolio - added 125 new accounts within 18 months. * Established sponsored email newsletters, targeted sponsored email marketing campaigns, unique client sponsored web advertising platforms (linked multi-media campaigns that included brand/client owned, earned, paid and social elements), developed custom projects and provided marketing/recruitment support for client sponsored webinars, conferences, video campaigns and custom digital products – realized additional revenue of $2.4 million within 18 months.Restructured editorial deployment * Built a lean, highly effective editorial team. * Delivered an annual written editorial calendar. * Deployed content marketing as a catalyst for editorial excellence. * Re-established the dental publication to number 1 in the industry within 12 months.

Developed and introduced a suite of digital products and integrated multi-media sales products/services that added $3M (total revenue $7.5M) in revenue within 2 years. Developed a continuing education business in 2004 which quickly grew to $1 million in revenue by 2006. Increased margin annually from 2004 through 2007 (earning a 20% margin in 2007). Strengthened the brands equity and re-established the publications market share to number 1 in the industry.

Created written strategic marketing and sales plans for Jobson’s Information Services Group (The Information Services Group provides leading proprietary information databases and publications/journals to the pharmacy and eye-care market - revenue $28 million).* Created an “umbrella brand” and messaging for 6 separate business units.* Performed strategic reviews and implemented “best practices” among the sperate business units.* Developed and implemented launch and re-launch marketing and sales strategies for struggling business units resulting in increased revenue and profit.

Developed and launched www.visionweb.com (start-up - e-commerce for the vision care industry) in March 15, 2002. Directed all strategic planning for sales, marketing, and customer service operations, with P&L responsibility. Collaborated with C-class executives of the leading vision care companies to develop integrated sales and marketing strategies. Raised capital of $20 million. Realized 30% cost reductions by developing and implementing a strategic departmental re-organization plan. Grew distribution from 0 to 140 paying client distributors in 24 months.

Proven ability to develop the service (start-up – e-commerce business) from concept to commercialization with full P&L responsibility* Developed and managed all operations. * Delivered a public relations strategy that built brand equity quickly on a shoestring budget. * Negotiated the sale/equity arrangement between Sightstreet and VisionWeb.* Fostered great partnerships with industry manufacturers and service providers. * Effectively managed the strategic and tactical development of an efficient e-commerce application.

Lead the development and deployment of all consumer and professional marketing strategies (28 million annual budget) for the Varilux brand. Managed the design of all consumer and professional advertising (national/regional/local): television, radio, print, Web and event. Developed and implemented direct mail campaigns, consumer and professional web sites: www.varilux.com, www.variluxpro.com, point of sale systems, event/trade marketing, incentive/sweepstakes program, sales/technical literature, market research, and professional seminars/symposiums. Developed and managed the Professional Partnership Fund (loyalty/co-op program).