Inspires Remarkable Content, Market Opportunities and Sales Enablement To Drive Meaningful Conversations & Active Pipeline Velocity.Regarded as one of the leading pipeline builders in Boston B2B marketing.Employee #20 at FRAYT 2x revenueEmployee #18 + Head of Marketing at Tive the leader in real-time in-transit visibility. 5XARRI founded Foresight Information—before its acquisition by USinfoSearch.com (Everest Group.)--I love growing companies and getting the right personas to pay attention. I'm addicted to the feedback loop in sales/marketing. But for me, growth isn't about tools & technology or the latest growth hack -- it's about meaningful conversations, storytelling, and understanding people's pain points. The rest follows.From 2011-2018 I founded and ran Foresight Information after realizing that most businesses lacked the ability to combine different facets of data to verify identities and transactions in real time. Over the course of 7 years I led the company and created an API that contained over 100 different data sources could be integrated in hours — not weeks.The products I created were deployed at some of the largest banks and financial institutions in the US. Our identity verification solutions are used by leading banking and retail websites worldwide to help stop fraud including underage vapor, tobacco and alcohol sales.I also launched 3 retail background check websites (CheckCourts, DocuCourt & VolunteerScan) that boasted over 20 million searches over 2014 — 2015 before their sale. VolunteerScan - our non-profit retail background App - was designed to deliver low-cost instant background checks for not-for-profit org's that couldn't afford expensive background checks.► Entrepreneur: Founded, grew and sold a SaaS identity/transaction verification company ► Pragmatic leader who creates value fast and gets the right people in meaningful conversations► Speaker: including Info Today Enterprise Search Summit, Gartner Search Summit► Experienced in marketing automation, demand generation programs, partner marketing, building successful marketing organizations, co-marketing, field marketing, multi-channel marketing and high-growth venture-backed software companies.Specialties► SaaS/DaaS► Lead generation► Customer retention► Account Based Marketing (ABM)► Persona building and launch► Marketing automation expert - HubSpot, Pardot, Salesforce.com► Data-driven program analysis - Google SEO/SEM, social media marketing