Member of executive team for lottery content and technology provider. Oversee creation of growth projections and customer outreach, forecasting sales targets and growth projections. Identify market opportunities through meetings, networking and other channels.EQL Games is based in Louisville, KY, with remote employees located throughout the U.S. and Europe.

Create editorial content for lottery industry's leading trade publication.

Provide consulting support, primarily for business development, to companies which supply content and services to the lottery and gambling industries. Areas of specialty include revenue generation, product development, licensing, marketing, management, sales, and new market outreach.

I was responsible for the business development and outreach to North American and international lotteries for programs designed to support the sale of lottery products. These programs included a variety of interactive platforms and lottery retailer support, with strong emphasis on Scientific Games’ industry-leading customer loyalty platform and mobile apps. On the business development side, I collaborated with executive-level employees at North American and European lotteries to… Show more I was responsible for the business development and outreach to North American and international lotteries for programs designed to support the sale of lottery products. These programs included a variety of interactive platforms and lottery retailer support, with strong emphasis on Scientific Games’ industry-leading customer loyalty platform and mobile apps. On the business development side, I collaborated with executive-level employees at North American and European lotteries to determine needs and promote solutions offered by Scientific Games. Among these solutions, I utilized the company’s extensive licensed property portfolio to create promotional programs designed to enhance lottery games and attract new customers.These programs included mobile apps, second-chance web sites and loyalty programs.On the casino side, I developed programs that tied-in with land-based casino gaming, particularly with lotteries that supply Video Lottery Terminals and/or regulate casino gaming in their state.Successes included:- Instrumental in growing loyalty program at Scientific Games from one customer in 2010 to current total of 12- Managed multiple RFP responses, including awards in five of six responses- Created licensed product programs for Scientific Games’ casino gaming brands that were successfully cross-marketed as lottery games Show less

Within Hasbro's Digital Group, I managed the licensing relationships in the gaming category for one of the world’s largest toy and game companies. Key licensors included Scientific Games (Lottery), WMS (casino-based gaming) and EA (mobile and play-for-fun games).I negotiated contracts which expanded number of brands utilized for slot machines and lottery products. This created the groundwork for future agreements that utilized Hasbro brands on additional gaming products, including… Show more Within Hasbro's Digital Group, I managed the licensing relationships in the gaming category for one of the world’s largest toy and game companies. Key licensors included Scientific Games (Lottery), WMS (casino-based gaming) and EA (mobile and play-for-fun games).I negotiated contracts which expanded number of brands utilized for slot machines and lottery products. This created the groundwork for future agreements that utilized Hasbro brands on additional gaming products, including mobile gaming. Show less

I was part of the Executive Team at one of the world's largest lotteries (with overall sales, at the time, of more than $4 billion). Among my duties were: • Primary oversight of instant tickets ($2.7 billion in annual sales), marketing, advertising and warehouse production.• Day-to-day responsibility of advertising agency vendor relationship• Retailer outreach. I met quarterly with key members of the lottery's retailer network to ensure full market penetration of games. Served… Show more I was part of the Executive Team at one of the world's largest lotteries (with overall sales, at the time, of more than $4 billion). Among my duties were: • Primary oversight of instant tickets ($2.7 billion in annual sales), marketing, advertising and warehouse production.• Day-to-day responsibility of advertising agency vendor relationship• Retailer outreach. I met quarterly with key members of the lottery's retailer network to ensure full market penetration of games. Served as primary liaison with vendors.• Managed RFP process for two of the largest contract awards – advertising and instant ticket printing.• Initiated operational efficiencies that helped play a role in returning an average of $900 million in profit to the state. Show less

I worked as part of team that developed and executed Fidelity’s contact with state and national political leaders and organizations. I oversaw the launch of Fidelity’s first-ever Federal Political Action Committee, and coordinated fundraising efforts for Federal, Massachusetts and other state PACs.

I successfully placed favorable company/executive profiles in influential general distribution and industry trade publications. I worked with executives on media training and interview preparation.