A CMO consultancy focused on cannabis, sustainable and community-orientated companies. - 2023/24 Clients have included Smoakland (California's only profitable delivery service), Fresh Coast (Michigan's #1 concentrates brand), LeafHaus (minority female-owned retailer in New Jersey), CironaLabs (leading NYS Processor), ApptitudePlus (retailer in NY and NJ), Mighty Lucky (CAURD retailer in Manhattan), Silver Therapeutics (New England retailer). - 2021/2022 CMO for Pleasantrees, the largest wholesaler of cannabis in Michigan and operator of 7 stores in Michigan and Massachusetts. In 2020/2021 consulting companies include; - Cloud Cannabis Co, a fast-growing vertically integrated cannabis company focused on the Michigan market opening 5 stores and growing the wholesale business under Emerald Brands umbrella; - MedCare Farms, a vertically integrated craft cannabis company based in Riverside County, California; - Manna Molecular, developing scientifically advanced products from its Massachusetts base; In 2019 consulting companies included; - HIMALAYA cannabis vapor repositioning the brand, overseeing marketing execution and increasing sales to over $1.2 million per month in California; - Mother's Little Helper, a female-focused cannabis brand launching in 2020; - Flowr hemp/CBD shots, extending an existing alcohol brand, LIQS, into cannabis. In 2018, my role was CMO for Kin Slips, California's leading sublingual cannabis brand, growing revenue YOY by 3X and winning recognition from Entrepreneur Magazine as a leading cannabis brand and marketing innovator. In 2016 & 2017 I was one of the founders of OLO, a cannabis brand that originated in New York, then relocated to the San Francisco Bay Area. My role started with brand, product development and marketing, then grew into Managing Director, combining CMO & COO roles.

Global marketing communications consultancy with +$300 million in revenue and over 2,000 staff assisting clients developing and implementing innovative communications strategies using data insights, creating killer content and reaching the right person at the right time. Highlights included;o Creating global Instagram program for Intercontinental Hotels in partnership with Coca-Cola resulting in 450M impressions and 9,500 conversions. o Launching a new sleep drug for Merck using social media and influencers.o Identifying 150 global influencers for Dreamworks for major upcoming launch. o Creating global B2B content and social strategy for Deloitte CFO program with dramatic increase in impressions and engagement in 2014o Applying GE content strategy to new business engagements with Revlon, Etsy, McKinsey, Simon Malls & Boeing. o Creating & launching “Digital Thursday” education program for 500+ HK US staff

Born Group (formerly known as Group FMG) is a multi-channel content and commerce solutions company with offices in New York, London and Chennai (India). My role was to lead & oversee the successful launch and business development of commerce enabled mobile app platform called IceCapp. Clients included Coach, Marks & Spencer, Walmart, Citibank and Ralph Lauren. Platform delivered an increase of 250% in direct in-app e-commerce sales for M&S.

Reporting to US President and member of the US management team for Alpargatas owner of $2.6 billion Brazilian footwear brand Havaianas. Directly responsible for all North American marketing activity and e-commerce. - Marketing activity included US market brand positioning, research, media planning, creative development, execution across all marketing channels from advertising, PR, experiential, social media, display advertising, POP, etc. - Company revenue grew 60% during tenure, e-commerce revenue increased by 95%. - Grew Facebook community from 12,000 to over 3 million. Launched and grew other social media channels including Twitter, Pinterest, Flickr, Instagram, etc. - E-commerce duties included UX, SEO, SEM, CRM, product assortment, analytics and merchandising. - Created "Make Your Own Havaianas" personalization section on us.havaianas.com with success in terms of traffic from PR and brand engagement/conversion on site. - Created collaborations including Threadless, Michael Bastian, Missoni, Opening Ceremony, Vespa, Best Coast and Ace Hotel. Oversaw cause marketing program with Conservation International and US program launch. - Retail development includes the opening of first ever Havaianas store in Huntington Beach, CA; Pop Up stores in The Hamptons, Los Angeles, Chicago; and a shop in shop at Bloomingdales.

KBP is a NYC based creative agency with 260 staff and revenues of $70 million. I was a co-founder of the innovations and integrated marketing division within KBP, working for a diverse range of blue chip clients including HBO, Universal Studios, Lexus/Toyota, Delta Airlines, Coca-Cola, Gap, Target, Timex, Puma, Panasonic, Sharp, Motorola, Citibank, Revlon and Diageo. Awarding winning programs included; - first ever branded pop up store to launch Song for Delta Airlines;- content marketing for Panasonic including the first ever brand Youtube Channel & product partnership in 2006 and the first short form reality TV show for on the internet called Living in High Definition in 2007; - entertainment marketing and brand integration programs with Universal Studios (King Kong), Revlon & MGM/Bond, Revlon & Miramax, HBO (Entourage, Sex And The City & Rome), NBC (NBC, USA Networks and Syfy Channel); - global & US PR/Experiential agency for re-launch of Puma.

Pepsi International entertainment marketing (Star Wars, Janet Jackson, Ricky Martin, Sony Playstation, etc.) sports marketing (World Cup, European Championships, Manchester United, Cricket World Cup) Co-Founder of TLP start up agency Big Fat. Named as Brand Week’s “Guerilla Marketing Agency of the Year” (2000) and by Time Magazine as “Guerilla Marketing Pioneer”.

International role responsible for integrated marketing for clients such as BAT and LVMH. Advisor for setting up 141 offices in Japan, Korea, Mexico, Portugal, France, Germany, Indonesia, Peru and RomaniaOriginally located in London, transferred to New York to set up 141 USA as part of Bates Saatchi & Saatchi global network.