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As CEO of Bowflex, Inc. (NYSE: BFX), formerly Nautilus, Inc., Jim is leading a turn-around and growth transformation of the #3 provider (#1 in unit sales) of home fitness equipment and experiences under the Bowflex, Schwinn, Nautilus and JRNY brands. He and his team have implemented a “North Star” digital transformation strategy targeting new consumer segments, pivoting around connected fitness experiences, re-invigorated omni-channel distribution, instilling disciplined focus and supply chain enhancements and building talent and capabilities. Jim has built a world-class diverse executive team, including a new CFO, CMO, CHRO, Chief Digital Officer, Chief Supply Chain Officer and General Counsel. After multiple years of decline, the NLS team more than doubled sales from $309M to $691M over the first two years. NLS market cap grew 20x at peak. Jim and team are currently continuing to lead NLS’ long-term transformation while balancing short-term post-pandemic realities of deteriorating macro, retailer over-inventorying and sales-pull forward. Jim is a transformational leader with multiple successes in rapid growth of large-scale businesses (revenues up to $7B+) and teams across diverse industries, brands and customer-bases, including retail, B2B, industrial and consumer products. He specializes in reinvigorating growth in companies and brands that are addressing changing value propositions, customer behaviors and technologic disruptions. He has done this through customer insights, technological innovation, building winning customer experiences and world class teams and injecting digital into products, services, marketing and culture. Prior to Nautilus, he held president roles at Ritchie Bros., a global leader in the sales of used industrial equipment, OfficeMax and Sears. Jim’s foundational digital experiences came as an executive for over a decade in Microsoft’s online businesses. He currently serves as a corporate board director at Nautilus, Inc. and on the Miami University’s Farmer School of Business BAC.
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Senior Advisory ConsultantJb4 AdvisorsNaples, Fl, Us
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Farmer School Of Business, Business Advisory CouncilMiami University 2012 - PresentOxford, Oh, Us -
Ceo I Board DirectorBowflex Inc. Jul 2019 - Jun 2024Vancouver, Washington, UsAs CEO of Bowflex Inc. (NYSE: BFX), formerly Nautilus, Inc., Jim is leading a turn-around and growth transformation of the top providers of home fitness equipment and experiences under the BowFlex®, Schwinn® and JRNY® brands. He and his world-class, diverse team have implemented a new “North Star” digital transformation strategy targeting new consumer segments, pivoting around connected fitness experiences, re-invigorated omni-channel distribution, instilling more disciplined focus and supply chain enhancements and building talent and capabilities. Jim is a transformational leader with multiple successes in rapid growth of large-scale businesses and teams across industries, brands and customer-bases. -
Group PresidentRitchie Bros. 2014 - 2018Westchester, Illinois, UsRitchie (NYSE: RBA) is the global leader in industrial auctions and asset disposition with 45 locations worldwide and over $5B in sales. Responsible for all digital products, global marketing, technology, plus operating unit P&Ls for digital/online auctions, online classified advertising, asset-backed lending services and other emerging businesses to better serve our customers. Helped lead a major transformation from a single-channel brick & mortar auctioneer to the multi-channel leader in asset-disposition and asset management, delivering to customers unprecedented choice of ways to sell used equipment in construction, transportation, agriculture and energy.Turned around and grew existing online businesses, hired world-class C-level marketing and technology executives and teams, built new customer experiences using data analytics and AI; acquired and led integration of the leading online competitor, built new products and services, all resulting in a more complete customer experience which combined both online and physical auctions. Gained acceptance for online auctions. Company now drives 60% of transactions through online. Market cap nearly doubled in 4 years. -
Board MemberRitchie Bros. 2014 - 2018Westchester, Illinois, UsServed on the boards of:* Ritchie Bros. Financial Services (Equipment Financing), Joint Venture, Lead Director* Xcira Technologies, a leading integrated auction SaaS platform for industrial, wholesale auto and collectibles companies, Director* Machinio, Inc., the world's leading equipment listings service, Director
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Executive Vice President, Chief Digital OfficerOfficemax 2011 - 2014UsResponsible for all aspects of digital and multi-channel strategy and businesses at OfficeMax ($7B in overall revenues), #9 in revenues on the Internet Retailer Top 500 list (online revenue>$2B). Executive Committee, Corporate CIO. Engineered a major turnaround and transformation of the omni-channel & digital customer experiences and businesses. Delivered strong double digit revenue growth growth every quarter after inheriting negative online comps by focusing on assortment, search & browse, launching store pickup, overall experience and strong operating cadence.OfficeMax merged with Office Depot in November 2013 to form a $17B retailer, becoming the #5 Internet Retailer in North America. -
President, OnlineSears Holdings Corporation 2008 - 2010Chicago, Il, UsFull responsibility for all aspects of SHC's online, multichannel and catalog businesses, including strategy, P&L, engineering and business functions. Sites included including Sears.com, Kmart.com, Craftsman.com and others.SHC was at the time the #7 online retailer in revenues and 2nd to AMZN among broadline online retailers. Founded the Online Business Unit and grew it to 1,000 people (business and engineering) passionate to deliver winning digital and omni-channel customer experiences despite store brand declines. Delivered strong double digit revenue growth by focusing on increasing assortment 20x, growing store pickup model and overall website experience. -
General Manager/Partner, Commerce & MarketplacesMicrosoft 2001 - 2008Redmond, Washington, UsResponsibility for Microsoft's B2C ecommerce experiences, technologies and businesses. Products developed and managed included MSN Shopping, Windows Live Product Search (later named Bing Product Search), MSN Yellow Pages, MSN Auctions, Windows Live Expo (Classifieds), Windows Marketplace and other related B2C commerce investments. Included both business (merchandising, product management, product planning, marketing) and engineering (program management, development, test, operations). -
General Manager/Partner, Head Of Business Development, MsnMicrosoft 1998 - 2001Redmond, Washington, UsBuilt and ran MSN's business development team, closing 200+ deals spanning MSN Search (later Bing Search), MSN portal (partnerships started many of the content channels currently on MSN today) and advertising platform monetization.
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Director, Planning & Business Development, Sidewalk BuMicrosoft 1996 - 1998Redmond, Washington, UsSidewalk.com was an early stage and very entrepreneurial Internet local content and advertising business targeting ad dollars traditionally garnered by newspaper classifieds and yellow pages. Part of the team that built Sidewalk.com from 30 people to 500 in 10 local markets, ultimately selling to IAC/Ticketmaster/CitySearch. Led business development and product planning.
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Vp, StrategyEncyclopaedia Britannica 1992 - 1996Chicago, Illinois, UsEB, a former consulting client, was a $500M publisher of encyclopedia (Britannica, Compton's), dictionaries (Merriam-Webster) and educational products. Responsible for strategy and strategic planning as the Company struggled with transitioning from a direct marketer of books to a new media company at the dawn of the consumer Internet. -
Manager, Consulting, Special Services GroupEy 1990 - 1992London, GbProvided investment banking, valuation, M&A and strategic advice to middle market companies.
Jim Barr Skills
Jim Barr Education Details
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The University Of Chicago Booth School Of BusinessFinance -
Miami UniversityAccountancy
Frequently Asked Questions about Jim Barr
What company does Jim Barr work for?
Jim Barr works for Jb4 Advisors
What is Jim Barr's role at the current company?
Jim Barr's current role is Senior Advisory Consultant.
What is Jim Barr's email address?
Jim Barr's email address is ja****@****msn.com
What is Jim Barr's direct phone number?
Jim Barr's direct phone number is +142578*****
What schools did Jim Barr attend?
Jim Barr attended The University Of Chicago Booth School Of Business, Miami University.
What skills is Jim Barr known for?
Jim Barr has skills like E Commerce, Strategy, Online Marketing, Product Management, Business Development, Leadership, Management, Retail, Marketing Strategy, Mobile Devices, Strategic Planning, Marketing.
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