Jim Barry Email & Phone Number

Grand Rapids, Mi, Us

Battle Creek, Mi, Us

I am responsible for the P&L and day-to-day management of this organization. We are a wholly own subsidiary of EPI Marketing Services and collaborate with them regularly on projects. We work with CPG brands, non-profits, and really any national/global organization on ways to increase their customer loyalty, data aggregation, and brand expansion through eCommerce projects, reach & frequency initiatives, special programs, influencer campaigns, and taking their relationships beyond just a core product or service purchase. We have designers, web experts, digital marketers, client services, and product managers that will help our clients with connecting with customers, building brand loyalty, and creating innovative ways to touch and engage your target audiences and best customers.We also handle fulfillment, supply chain, packaging, customer service, and end-to-end solutions for our clients on various strategic marketing, branding, engagement, and eCommerce initiatives while being responsible for all inventory ordering, product design and creation, pricing, cost analysis, retail strategy, pricing analysis - that meets their target audiences and enables their goals for these programs.

Magnolia, Tx, Us

We were an eCommerce SaaS company that worked with grocers/retailers on eCommerce, marketing, personalization, data aggregation, picking & fulfillment solutions. We have solutions to help wholesalers, retailers, and CPGs to better connect with customers and create a seamless customer relationship across physical & digital channels.I directed all of our marketing efforts for the company - digital, web, print, tradeshows, CRM, Hubspot, etc. I was involved in the leadership team and created extensive presenations for sales, executives, leadership, and investors.

Jenison, Mi, Us

This is a CBD Manufacturer of Consumer Products. I was hired to overall the sales, marketing, pricing, commissions and run their 3 corporate websites. This was basically a company in start up mode that is reinventing itself after the 2018 farm bill changed everything in 2019.I managed all things sales and marketing for multiple CPG brands - the primary brand being Made By Hemp. I am responsible for Branding, B2B, B2C, eCommerce, Wholesale, tradeshows, retail, and managing the sales, marketing, and customer service teams. I was able to increase eCommerce Revenues 50% in 2020, but that was the minor part of the business.I implemented new wholesale and retail pricing strategy based on the industry and competitive landscape and brought structure to something that they did not have a solid plan on before I arrived and there were 50% staff layoffs. I identify opportunities and determine what strategies, campaigns, industries, tradeshows and sales activities we should be doing to get is in front of the vertical industries and buyers we need to be as these products move into mainstream CPG retailers and shift this company into a more long term and mainstream direction.Unfortunately due to Covid and slow commercial sales and a product recall in June 2020, I was laid off to due to cash flow to save money.

Wyoming, Michigan, Us

This is an almost 50 year old spa company that is family owned and run. They are in the "value" space of the spa world and sell everything through distributors and retail partners. We were focused on enhancing their marketing, sales, retail and support channels through upgrades and improvementsI worked with executive leadership to help evaluate overall processes and procedures for the company and provide help through 3 senior management level retirements in 2018. Among the many things I was involved with were managing the implementation of an ERP upgrade (Sage 100), IT upgrades and technology upgrades including the transition to new IT company and helping scope updating the service and parts area of the warehouse, I was instrumental in helping implement a company CRM,to help with sales, leads, customers service and data tracking that they never had before. This included a ticketing system to identify what support we needed to improve and what technicians needed training on. I helped define policies and procedures documentation and implemented some company culture changes. I was involved with the company marketing and sales strategy. The biggest component was performing competitor and brand analysis for internal and all dealer/retailer representation of company product lines online and if we were correctly positioned and represented.

This business was acquired 1/1/2018. This was a full-service marketing firm. I was the primary marketing mind, sales manager, and general operations guy that touched all departments, team members, and just about every client. Had 31 people at it's peak. I made most of major sales presentations to the executive suite at companies from start up to several hundred million dollars. We focused on the client and make it easy to work with us. We helped with developing sales and marketing strategies you could measure - which involved planning, strategy, sales, messaging and overall business goals and how to reach your target audiences and measure EVERYTHING.We were a very experienced and long-standing firm for SEO, SEM, Web Devlopment, Social Media and general Online Strategy (creative, PPC, media buying, measurement) - but we also engaged with traditional (print, tradeshow, events). We always focused on driving results and measuring everything to improve businesses through processes, marketing, messaging, and constant optimization. We stayed focused on ROI for every marketing dollar clients spent while properly setting expectations and helping you understand the data to make a difference to your company's overall goals and success. We managed $25mm in online media and $50mm in eCommerce revenues for various clients - while working with companies generating over $2 billion in sales.We believed in helping clients create centers for digital excellence to establish best practices, processes and benchmarks for all marketing and sales strategy. You have to want to learn from your business, data, people, marketing, sales and customers and continually want to improve. We helped clients see into their business and we helped manage that vision. I handled company and project budgets, employee management, projects planning, internal marketing and sales. I led client marketing strategy, scoping and implementing solutions, and managing the entire team and operations.

This was a side project we did from Bevelwise. This was a calendar application for teams, schools. organizations to help them become better communicators and organizers, especially when they were heavily dependent on volunteers. I was behind the idea for the application, ran the day-to-day pieces and had a great team helping bring it to life. I helped develop the strategy behind the system, the updates, changes, features, functions and improvements and run the day-to-day operations of the company. Once Google made their calendars capable of notifications for free and we did not want to box ourselves into sports teams (like Team Snap), we shut this down in 2016 due to Google having a free service to do this.

Grand Rapids, Michigan, Us

I was the primary sales and marketing resource for this company. I managed the business plan and budgets for the development and growth of our national sales channels, agents, partners, and clientele for this interactive and online advertising network/agency. I regularly traveled the US seeing customers and did presentations for $1mm-$5mm in new contract revenues for the company. I was involved in day to day operations, scoping solutions, evaluating personnel, results, and maintaining growth and profitability. I was involved in sales proposals, presentations, worked with clients on strategy, worked with partners on solutions, developed agency partnerships and managed our national sales and marketing efforts. We mainly worked with large national advertising agencies and clients to help bring digital strategy and solutions to their clients as part of their marketing plans and really get more involved in the digital marketing space with their footprint.

Helped start up the telecommunications company's data and Internet channels by creating and managing the business plan for this business unit. I managed 15 sales people in 4 states among 8 offices, I also managed 3-4 web developers and 2-3 marketing coordinators while working helping customer care with all of the Internet products and questions. I had P&L Responsibility, Budgeting, sales forecasting, etc. We did internet access, web development, marketing, and worked with clients to help them improve their business through Internet use.

Dallas, Tx, Us

Managed a team of 6-8 account executives to help them achieve our revenue and territory goals.

Thepowermba, Mba, Business Strategy, Entrepreneurship, Marketing, Innovation & Digital Transformation

Mba, Marketing & Strategic Planning

Ba, Telecommunications, Marketing