Jim Bonfield Email & Phone Number

Roseville, Ca, Us

GoodLeap is a sustainable home solutions marketplace. We provide simple, fast, and frictionless point-of-sale technology for countless mission-driven professionals serving millions of people who want to upgrade their homes and save money. Our platform offers flexible ways for consumers to pay for a wide range of sustainable products, including solar panels, battery storage, smart home devices, modern HVAC systems, energy-efficient windows, upgraded roofing,water-saving turf, and more. We are committed to caring for the planet, building lasting relationships with our valued partners and customers, and delivering cutting-edge technology that enables more people to embrace a sustainable lifestyle. NMLS # 30336 | www.nmlsconsumeraccess.orgNevada – Loanpal, LLC NMLS #30336 8781 Sierra College Blvd. Roseville,CA 95678 916-290-9999 Nevada Mortgage Banker License # 3919, NevadaBroker License #4260. BK#0935960

Gold River, California, Us

CEO, Anthony Romano, Recommendation: “... (Jim is) one of the most innovative and creative marketing minds I've ever worked with (and I've worked alongside RE Tech and Fin Tech CMO's for decades). His ability to understand a market and develop winning programs is extraordinary. He can also double-click and work on campaigns, tactics, lead attribution, and more. He brings 100% commitment and an exceptional work ethic.” Anthony Romano, CEO-Founder. B2B FinTech SaaS platform. Commercial Real Estate Due Diligence.Direct Contribution Highlights:• Full Rebrand & Story Development: Led naming concept, creative team management, logo design, trademark registration, and complete brand rollout.• Product Innovation: Collaborated with product development teams to bring new products to market, enhancing our competitive edge.• Marketing Technology & CRM Integration: Spearheaded the implementation of a new CRM system (HubSpot), resulting in significant efficiency gains in sales processes and deeper ROI insights. Managed both external tech firms and in-house teams to seamlessly (well, not really seamlessly but it sounds good!) integrate systems with our proprietary OrderTracker. Developed lead scoring, distribution workflows, and custom ROI dashboards.• Team Development & Strategy Execution: Built an internal "agency" model, supported by specialized contractors for SEO, trade shows, CRM data management, and ROI reporting. Oversaw all strategy and service delivery.• National Marketing & Advertising: Drove product-market fit and brand launches while executing direct sales campaigns, field marketing, trade shows, and ABM initiatives.Results :• Added 3,500 new B2B platform users from the financial and corporate sectors• Partnered with Sales to develop a $20M+ pipeline and raised $9M in capital• Trained and supported a 12-person sales team on the new CRM system• Established an in-house video production studio for social media and training content creation

Sacramento, California, Us

“... Jim was tasked with accomplishing some really difficult projects which we had tried for several years to accomplish, with no success. He went in, knocked down the walls and was able to get the traction we needed. His personality around the office was infectious and he was a very valued member of the team.” CEO, Arik LevySmart Locker Technology. Hired to help develop new markets and customer-driven product innovations & opportunities beyond the traditional applications of multi-family dwellings and e-commerce touchless-order pickup.

Sacramento, California, Us

Do to the acquisition of CustomerLink by Intuit, and my participation in that exit, I now had the opportunity to dive into emerging marketing and data technologies, especially new developments from Facebook advertising. Thanks to valuable connections at Acxiom, I was introduced to early team Facebook Advertising team members, gaining insight into their platform's capabilities as well as early access to these tools, as it was being built.Over the next couple of years, our team at Eyeballfarm/SpeakLocal expanded, acquiring and managing national multi-location clients across SMB-focused verticals, including automotive repair, retail, white-label digital marketing for direct mail resellers, and political campaigns. These clients leveraged these newly created tools to run targeted, customer-segmented marketing campaigns.At client and partner request, we later added LinkedSpeak to our offerings—a cloud-based platform integrated with LinkedIn Navigator. LinkedSpeak provides targeted lead generation and appointment-setting services, enhancing our capabilities in strategic, highly focused B2B outreach.

CEO, Mark Hockridge, Recommendation: “Jim is a super capable transformation agent… Jim is equally talented in direct business development and sales efforts… His contribution to the company has been far-reaching and hugely impactful. As a leader, Jim is skillful, thoughtful, direct, always honest, and trustworthy". Acceleration. “Everything worth counting was up and right” - revenue, customer base, margins, product portfolio, and intellectual property. Most important perhaps – so too was customer satisfaction. Working with our CEO and VP of Technology, we conceived of and built an entirely new and different line of digital communication and local consumer market and transactional data analysis products. Our "smrt" (Segment Marketing Research Technology) platform offered data-driven marketing automation, local market geo-intelligence with deep point-of-sale transactional behavior powered by Acxiom PersonicX life-stage audience portraits, Polk data, and other 3rd party providers. These innovations produced some of the deepest customer insights our SMB customers had ever seen. Product Innovations: Consumer data integration and real-time append for more than 14M consumer transactions (“smrt” technology – local market geography, point-of-sale transactional and demographic data append and analysis platform.)Online review and user-generated content collection for social media and search optimizationEmail and Text messaging with demographic and transactional demographically targeted messaging capabilitiesPeak Performance – a “gamified” nationwide network of SMB marketing and sales activity data, offering near real-time KPI that allowed business owners and advertising agencies to understand their media performance and activities individually and in context to other businesses like theirs across the country.

Business Analyst Certification - Grad 2016, Business Administration And Management, General

Ai And Business Certification 2024