➡ MY EXPERTISE:As a pioneer in Australian digital marketing for 25 years, I've witnessed and shaped the industry's evolution from traditional search to AI-driven solutions. I'm the author of "Beyond Google: Mastering Search in a World of AI Assistants" (2024), which explores how AI is disrupting traditional search and transforming digital marketing.Our team harnesses cutting-edge AI technology to automate analysis and deliver transformative insights for clients. This AI-driven approach, combined with our expertise in paid and organic search marketing, consistently drives revenue growth for eCommerce businesses. We emphasize the crucial connection between User Experience and conversions, ensuring every aspect of a client's digital presence is optimized for maximum return on revenue.➡ HOW I DO THIS:Through AI-enhanced strategy and precise data targeting, we identify untapped revenue opportunities for business owners. Our collaborative approach focuses on achieving mutually beneficial revenue targets, helping clients adapt to the rapidly evolving digital landscape. The methods and strategies outlined in my book "Beyond Google" form the foundation of our innovative approach to digital marketing in the AI era.➡ WHERE YOU'VE SEEN / HEARD ME:Author of "Beyond Google: Mastering Search in a World of AI Assistants" (2024)Regular commentator on Sky News SwitzerFeatured in SmartCompany and ABC RadioSpeaker at ProBlogger, Retail Global, and PubconJudge for the Australian SEMrush Search AwardsHost of a weekly video blog on digital marketing and AIFrequent media contributor on AI's impact on search and digital marketing➡ MY BACKGROUND:With over two decades in digital marketing, I've generated significant rankings, leads, and revenue for major brands across Australia and internationally. Our client portfolio includes industry leaders such as Telstra, Tony Bianco, Universal Store, Powercor, National Foods, 1300Flowers, the City of Melbourne, Vanguard Investments, Sanofi, and various government organizations.My latest book examines how AI is creating the biggest threat to Google's business model in its 25-year history, drawing on my extensive experience and insights from working with leading brands.
Listed skills include Seo, E Commerce, Sem, Ppc, and 46 others.
