- Principal in two SAAS startups: Webscorer for race event timing + organization, and TrackCC for class management- Lead all aspects of visual direction including branding, product design, and marketing- Conceptualized and iterated on user interfaces with management and dev teams, providing customers with the highest degree of consistency and success across both web and mobile app environments- Directed and collaborated with vendors in producing marketing campaigns

- Directed design and UX of Adelaide's flagship dashboard product from inception to launch- Led project management for the dashboard- Managed day-to-day priorities and workloads for front-end, back-end/API, and data engineers- Conducted user surveys and walkthroughs at several development stages, with input from internal and external users- Contributed to App and API codebases through React, Laravel PHP, SQL, Bash, and LookML- Continually QAed all aspects of the dashboard, including API, application, UX, and data- Troubleshot data inconsistencies between dashboard PostgreSQL DB and Redshift source data store- Built Adelaide's foundational branding - logos, color palette, and brand marketing materials, including website and sales collateral

- Lead ad creative pitch process with concepts that deliver on client KPIs, from concept to storyboard and design- Developed proof-of-concept interactives for proactive and RFP campaign proposals- Presented clients with creative recommendations and attention data analysis- Built out high-impact custom mobile ad interactives, optimized for attention using raw HTML, SASS/CSS, and Javascript- Monitored and adjusted delivery pacing and delivered performance updates to clients- Analytized ad metrics and outcomes to inform best practices and recommendations to clients- Researched, designed, and developed company website redesign, built on Wordpress with custom code- Redesigned, maintained, and optimized sales collateral including onesheets, pitch decks, and RFPs

- Developed custom interactive ad products with HTML and Javascript- Provided ad development support and partnered with remote Reuters UK and Japan teams for high-profile ad campaigns- Advised clients on capabilities and best practices for maximizing KPI goals- Paired with product design and management groups to expand native and custom content advertising opportunities- Developed, QA'ed, and launched several groundbreaking ad formats across desktop, mobile web, Android, and iOS app environments- Oversaw junior designers, balancing workloads and mentoring on creative direction and technical execution

In my time at Hachette Filipacchi, I worked primarily with the digital sales and edit teams for their flagship publications, Elle, Woman's Day and Car and Driver. I conceptualized and designed a high volume of pitches and sold campaigns on web and mobile for all titles. On the product side, I was responsible for layout and features for major web relaunches and the initial mobile/app launches of Elle, Elle Girl and Car and Driver.

Starting as a freelance contributor producing a high volume of Flash-animated promotions for artist releases and site features, I was welcomed to the team and oversaw creative direction of the groundbreaking digital music web service. I redesigned the full website for improved user experience, aesthetics and SEO. Collaborating with engineering and marketing teams, we developed innovative new features to engage users and drive advertising revenue.